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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Brent Gladney

5 Bar & Restaurant Promotion Ideas for the Fourth of July

Independence Day—the Fourth of July—is without a doubt America’s big summer holiday. And that goes d...

The Top 10 Ready-to-Drink Brands Fueling the Bar Scene this Summer

Every time the summer weather starts peeking out of the clouds, people start getting the itch. What ...

Agave Spirits Are On The Rise

To say agave spirits are on the rise is actually a bit of an understatement. Over the past several y...

Putting Authenticity in a Can: A Chat with Talkhouse Encore Founder Ruby Honerkamp

How do you bottle authenticity? Or rather—how do you can it? That's the question Ruby Honerkamp aske...

9 Black-Owned Businesses & Brands Transforming the Alcohol Industry

Alcohol has been around a long time. How long? While the first "fermented drink" can be traced back ...

What are the Differences Between B2B & B2C Ecommerce?

We can’t talk about the recent behavior shifts of the alcohol industry at large without mentioning t...

The Top Beverage Trends to Watch this Winter

The new year brings with it plenty of fresh trends, resolutions and other reasons to reinvent, so we...

Serve & Sip with Class: 5 Brandy Brands to Add to Your Beverage Program

Is brandy a more potent and sophisticated wine? We'll let you be the judge of that, but there's no d...

The Nonalcoholic Future of the Beverage Industry: A Chat with Spiritless CEO Lauren Chitwood

The trend of low- and no-ABV is catching fire across the beverage industry—from dive bars to home ba...

Moneygun is on the Cusp of a New Renaissance

This smash-hit cocktail bar serves up drinks and small plates in Chicago’s west loop. Provi sat down...

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