The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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4 Quick & Easy Ways To Increase Sales with Digital Sell Sheets

More than likely you’re familiar with the concept of sell sheets. Perhaps they’ve been given to you ...

How Liquor and Beer Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to...

5 Creative Email Tactics for Beverage Sales Reps

No matter what your relationship is like with various clients, keeping them engaged with your distri...

4 Tech-y Tips for Building Better Account Relationships

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree:...

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