The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers hav...

10 Tips on Creating a Healthy Bar Menu

Whether you are trying to capture sales from people focusing on their New Year’s resolutions or simp...

Alcohol Trends: What to Stock & What to Drop for the Holidays

We’re celebrating the end of 2020 the only way we know how: through copious amounts of data. Before ...

What to Expect: Thanksgiving Eve Beverage Trends

Thanksgiving is upon us, and consequently, so is Thanksgiving Eve (otherwise affectionately known as...

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopp...

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasona...

Outdoor Dining: Prepping your Bar or Restaurant Patio for Winter

The fall and winter seasons can wreak havoc on your bar or restaurant’s patio if you’re not prepared...

5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a lit...

Mead: The World’s Oldest Drink is Popular Again

Mead is a drink that’s often associated with Norse mythology, Vikings, and medieval life. Don’t worr...

9 Ways to Market Seasonal Changes at your Bar or Restaurant

As the weather cools down, it’s time to start shelving the summer spritzers. While mojitos and Arnol...

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