THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.
6 min read

9 Ways to Market Seasonal Changes at your Bar or Restaurant

As the weather cools down, it’s time to start shelving the summer spritzers. While mojitos and Arnold Palmers are absolutely delicious, it’s crucially important for your restaurant to change with the ...

6 min read

Building a Fall Drink Program that Sells

Autumn is just around the corner, and like most establishments, you're probably looking to revise your beverage program. This year, bars and restaurants are having to get extra creative to lure in the...

5 min read

7 Ways to Make a Profit Using Leftover Bar Inventory

The seasons are a-changin', and that means it’s out with the old and in with the new. Each summer, restaurants and bars successfully roll out warm-weather menus. And this year you've probably revamped...

6 min read

How Innovative Tech is Fueling the Craft Beer Industry

For an industry as old as beer brewing, the beer world’s ability to keep up with the times is almost second-to-none. While it’s easy to romanticize the old-world methods of brewing beer, the industry ...

5 min read

How Covid-19 is Impacting the Wine Industry

As the novel Coronavirus continues to run its course, the beverage industry is still feeling the impact on all parts of the supply chain. And that’s not just beer and spirits -- the global wine market...

5 min read

Why Organic Beer Should Be On Your Radar

Remember the great corn syrup battle of Superbowl 2019? When two of the largest beer manufacturers battled over their ingredients? The argument was over the use of corn syrup in popular domestic beer....

5 min read

3 Chicago Alcohol Trends to Watch in 2020

Now that 2019 is officially behind us we can look towards the trends that will shape the alcohol space in the on-premise. Over recent years, the choices Chicagoans make when imbibing at bars and resta...

4 min read

5 Most Popular Chicago Breweries

Chicago boasts the title of the nation's craft brewery capital and over the past ten years has become one of the greatest beer destinations in the country. Throughout its history, Chicagoans have alwa...

2 min read

The Hottest On-Premise Alcohol Trends, Top Products & Popular Styles

2019. Wow. What a year for the beverage industry. We really gotta hand it to White Claw for giving everyone something to talk about. Some people even say that hard seltzer defined the decade.  Me? Wel...

3 min read

3 Colorado Alcohol Trends to Watch in 2020

2019 was a wild year for the beverage industry. Trends ebbed and flowed rapidly, directly impacting purchase behavior of bartenders and beverage buyers. You would be surprised to discover that what's ...

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