The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Whiskey on the Rise — Emerging Regions & Trends in the World of Whiskey

Distillation has been around for thousands of years, making its debut roughly 2000 years ago in anci...

10 Tips on Creating a Healthy Bar Menu

Whether you are trying to capture sales from people focusing on their New Year’s resolutions or simp...

Alcohol Trends: What to Stock & What to Drop for the Holidays

We’re celebrating the end of 2020 the only way we know how: through copious amounts of data. Before ...

What to Expect: Thanksgiving Eve Beverage Trends

Thanksgiving is upon us, and consequently, so is Thanksgiving Eve (otherwise affectionately known as...

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasona...

Outdoor Dining: Prepping your Bar or Restaurant Patio for Winter

The fall and winter seasons can wreak havoc on your bar or restaurant’s patio if you’re not prepared...

5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a lit...

Mead: The World’s Oldest Drink is Popular Again

Mead is a drink that’s often associated with Norse mythology, Vikings, and medieval life. Don’t worr...

How Covid-19 is Impacting the Wine Industry

As the novel Coronavirus continues to run its course, the beverage industry is still feeling the imp...

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