THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers have a versatile palette, eager to chase trends like non-alcoholic spirits and spiked kombucha. The bev...

5 min read

Classic Cocktail Recipes: How Top Bartenders Serve Woodford Reserve

As we look forward to 2021, a sense of optimism and excitement are in the air as our beloved bars and restaurants begin to transform back into their pre-Covid forms.  With diners and patrons returning...

4 min read

4 Cocktail Recipes using Jack Daniel's Tennessee Fire

To the spirits universe, flavored whiskey is a fast-growing category. In fact, one might even say it’s booming. But to describe this surge as a “boom” implies there may be a “bust” somewhere along the...

6 min read

10 Tips on Creating a Healthy Bar Menu

Whether you are trying to capture sales from people focusing on their New Year’s resolutions or simply want to diversify your offerings, it's easier than you think to create a healthy bar menu. With t...

8 min read

Alcohol Trends: What to Stock & What to Drop for the Holidays

We’re celebrating the end of 2020 the only way we know how: through copious amounts of data. Before we throw this year in the trash where it belongs, let’s analyze last year’s data to forecast Decembe...

5 min read

What to Expect: Thanksgiving Eve Beverage Trends

Thanksgiving is upon us, and consequently, so is Thanksgiving Eve (otherwise affectionately known as Black Wednesday). Granted, this year’s celebrations may be different. Because, let’s be honest, eve...

6 min read

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopped new trends from emerging in terms of alcohol. It’s imperative to capture the sales at the end of ...

6 min read

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasonal cocktails. These drinks will help get people in the mood to sit around, spend time with friends, a...

5 min read

Outdoor Dining: Prepping your Bar or Restaurant Patio for Winter

The fall and winter seasons can wreak havoc on your bar or restaurant’s patio if you’re not prepared. However, taking the right steps can ensure that it’s weatherproof before these treacherous seasons...

6 min read

5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a little spice and a lot of bold flavor. They’ll be looking for different liquors to be used in their coc...

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