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Get your beer, wine, and spirits brands in front of 200K+ bar, restaurant and retail buyers on the largest ecommerce marketplace for beverage alcohol.

Achieve Greater ROI with B2B Advertising 

Provi helps brands of all sizes, across all categories, reach trade buyers at point of purchase. 

Vine Connections
Twisted Alchemy

Drive Sales and New Distribution

  • Drive conversion with high-intent buyers using biddable search and display ad placements, powered by Carrot Ads
  • Keep your finger on the pulse with 24/7 biddable ad reporting, including 30-day sales by product line, units and sizes, cost-per-click and ROAS (return on ad spend)
  • Capture the attention of new and existing buyers and increase brand awareness with custom content opportunities to tell your brand’s story
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Make Your Brands Easy to Buy

  • Update product images and descriptions across all markets at once.
  • Easily add, swap or strike products from your portfolio at any time.
  • Preview exactly what’s presented to wholesale buyers as they explore your products.

What Provi Users Are Saying

  • I wanted to dial in with more of a B2B strategy of connecting with accounts and building brand awareness. This approach positions our brands in front of buyers connecting with minimal friction points in educating and ordering.”

    Winesellers, LTD, Chicago — VP Marketing


How does Provi benefit my brands?

Provi puts your brand and products in front of 1000's of retailers across the US. With millions of monthly product searches, Provi provides suppliers with the marketing solutions to reach the right retailer, in the right place, at the right time.

What insights are available on Provi?

  • Provi's marketplace informs you about your market share on a category & subcategory level across the US.
  • Provi's unique outcomes show a brands fluctuations in points of distribution of new, maintained and lost PODs, giving suppliers strategic insight on how to deploy their marketing efforts effectively.

Why use the Provi marketplace?

Provi’s B2B digital marketplace gives you the ability to market and sell your products to industry buyers anywhere, anytime. Provi is a uniquely-positioned marketplace that provides your products more visibility by allowing you to be competitive with all brands, not just the ones carried by your distributor.

Put Your Brand in Front of the Right Buyers

Showcase products on the marketplace, share your brand story and access B2B purchasing insights. All in one place.


Get expert advice, practical how-tos and marketplace insights from Provi.

Biddable Advertising Success Stories

The Provi Team September 1, 2023

Discover the value of advertising on the largest B2B beverage marketplace with real success stories of brands generating awareness, expanding their footprint and capturing new accounts. Provi Advertis...

Measuring Campaign Success on Provi

The Provi Team March 24, 2023

This article was originally published by Instacart, it introduces readers to Carrot Ads, powered by Instacart, look at some key concepts, and talk about the value they can provide brands of all sizes ...

Tips for Creating Effective Display Ads

The Provi Team March 24, 2023

Ensuring a brand’s messaging and creative are tailored to its target audience is an important piece of building an effective campaign. Provi is a B2B marketplace for retail buyers (liquor stores, bars...