THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.
2 min read

Constellation Brands Vice President joins Provi as Head of Strategic Partnerships

Former Constellation Brands Vice President, Andrew Levy, joins Provi as Head of Strategic Partnerships to manage Distributor and Supplier demand. Chicago, IL: Provi, the fastest-growing B2B ecommerce ...

Bar & Restaurant Best Practices: Improving & Maintaining Cleanliness

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a bar or restaurant do to bring health-conscious patrons back to their establishment? Improve and mainta...

7 min read

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing development of microbreweries combined with the major brands working to appease their health-conscious cust...

16 min read

Craft Beer News: January's Latest Releases

New year, new beer. (How many times have you read that already?) But seriously, for beer drinkers everywhere, January is typically a great month for fresh and new releases, leaving craft beer news blo...

5 min read

6 Hacks to Increase Revenue During Restaurant Slow Seasons

Bars and restaurants are suffering from slow sales in every market. Compounding this problem is the fact that there are some naturally slow times in the year, such as between New Year’s Day and Februa...

6 min read

10 Tips on Creating a Healthy Bar Menu

Whether you are trying to capture sales from people focusing on their New Year’s resolutions or simply want to diversify your offerings, it's easier than you think to create a healthy bar menu. With t...

3 min read

Provi Launches eCommerce Toolkit for Beverage Alcohol Distributors Nationwide

The fastest-growing eCommerce marketplace for the Beverage Alcohol Industry expands distributor product suite with measurable ROI for the nation’s largest wholesalers

8 min read

Alcohol Trends: What to Stock & What to Drop for the Holidays

We’re celebrating the end of 2020 the only way we know how: through copious amounts of data. Before we throw this year in the trash where it belongs, let’s analyze last year’s data to forecast Decembe...

5 min read

5 Winter Wines You Need on Your Menu

The holiday season is now upon us, and it’s time to stock up the wine fridge with some of the best libations. While every restaurant has its mainstays that are constantly demanded and served year-roun...

5 min read

Restaurant Industry News: What the COVID-19 Vaccine will Mean

The past few weeks have been very exciting as several new COVID-19 vaccines have revealed their trial studies and shown their effectiveness. As of the writing of this article, three vaccines have reve...

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