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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Provi Launches eCommerce Toolkit for Beverage Alcohol Distributors Nationwide

The fastest-growing eCommerce marketplace for the Beverage Alcohol Industry expands distributor prod...

Alcohol Trends: What to Stock & What to Drop for the Holidays

We’re celebrating the end of 2020 the only way we know how: through copious amounts of data. Before ...

5 Winter Wines You Need on Your Menu

The holiday season is now upon us, and it’s time to stock up the wine fridge with some of the best l...

Restaurant Industry News: What the COVID-19 Vaccine will Mean

The past few weeks have been very exciting as several new COVID-19 vaccines have revealed their tria...

How to Attract Food Critics to your Restaurant & Grow your Reach

Restaurants and bars tend to live and die by their reviews. While professional critics were once the...

What to Expect: Thanksgiving Eve Beverage Trends

Thanksgiving is upon us, and consequently, so is Thanksgiving Eve (otherwise affectionately known as...

New Beer Releases: November 3rd - November 20th

From Great Lake's Barrel-Aged Christmas Ale, to Harpoon's Winter Warmer, this roundup of new beer re...

Cost Cutting Ideas for Restaurants

You can call it being thrifty, frugal, or just plain savvy, but every restaurant owner wants to save...

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopp...

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasona...

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