THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

4 Tech-y Tips for Building Better Account Relationships

  • by: Maggie Mahar
  • On: 17, Feb 2020
27 min read
6 min read

4 Tech-y Tips for Building Better Account Relationships

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree: Building long-term relationships is the key to long-term success. These types of long-lasting relat...

21 min read

New Beer Releases: February 10th - February 19th

This is for the people out there sick of pouring the same old IPA's. It's tired. You're tired. And quite frankly, we're tired for you. Switch it up. Do something new. It's 2020! Wake up, look alive an...

5 Genius Promotion Ideas for Bars and Restaurants

Promotions are no small part of the restaurant game. While everyone would love for their businesses to get by on word-of-mouth alone, that’s an extremely rare situation for a restaurant to be in. In r...

6 min read

8 Hacks To Transition Your Bar From Winter To Spring

 

25 min read

New Beer Releases: January 31st - February 7th

We can see the light at the end of the tunnel. Patio season isn't that far off, now. So get excited. Get VERY excited. Because this is one of our biggest beer release lists yet! We've got tons of new ...

Bar Inventory Hurdles and How To Overcome Them

It may not be fun, but taking inventory accurately is a critical part of running a restaurant or bar. Profit margins in the hospitality business are notoriously slim, and the product we bring in is of...

6 min read

Here's Why You're Seeing Bananas Everywhere

The cocktail scene these days is bananas (que the Gwen Stefani references, please). But, really -- banana has become the flavor-du-jour in recent years, appearing in everything from Art Basel to Banan...

Inventory Hacks to Reduce Bar Costs

We know firsthand that taking inventory might not be on your ‘favorite things’ list. Inventory days often mean arriving early or staying late at the job, for one thing. But, the reality remains -- pro...

Hospitality Hiring Cheat Sheet: 10 Skills to Look For

Your bar is going to live or die off of the people running it, and that’s no secret. Great employees make a great restaurant. And with employee turnover in restaurants being notoriously high, that mak...

13 min read

New Beer Releases: January 20th - 24th

Mark your calendars 'cause lots of great beers are being dropped this week! From Chicago to Georgia, this list has a few boundary-pushers, like the warm hug that is Pipework's Karate Biscotti to South...

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