THE CRAFT

2019. Wow. What a year for the beverage industry. We really gotta hand it to White Claw for giving everyone something to talk about. Some people even say that hard seltzer defined the decade.  Me? Wel...

2019 was a wild year for the beverage industry. Trends ebbed and flowed rapidly, directly impacting purchase behavior of bartenders and beverage buyers. You would be surprised to discover that what's ...

Colorado has rightfully earned its reputation as one of the leading craft beer capitols in the country. With the sheer number of breweries popping up state-wide, it's no wonder competition has increas...

In 2018, Chicago was crowned the craft beer capital of the country with more breweries than any other metro area in the nation. The city's relatively low cost of living (compared to other major metrop...

We're always looking into what's next. What's the next big thing? The next hot beverage? The next most popular beer? It's good to be one step ahead. But here at Provi, we like to think we're ahead by ...

Over the last decade, Georgia’s craft beer scene has exploded. In fact, new breweries have been opening up ever since the early 2000’s—with more expected to open in 2020. It’s safe to say craft reigns...

Colorado craft beer needs no introduction. While the beer category as a whole has seen better days, the craft segment is booming, rich in variety and continually showing healthy pockets of YoY growth....

Craft beer needs no introduction. While the beer category as a whole has seen better days, the craft segment is booming, rich in variety and continually showing healthy pockets of YoY growth.  Especia...

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s also the key ‘make or break’ point for the long-term success of a wine list (and in some cases, an enti...

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree: Building long-term relationships is the key to long-term success. These types of long-lasting relat...