THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.
2 min read

The Hottest On-Premise Alcohol Trends, Top Products & Popular Styles

2019. Wow. What a year for the beverage industry. We really gotta hand it to White Claw for giving everyone something to talk about. Some people even say that hard seltzer defined the decade.  Me? Wel...

3 min read

3 Colorado Alcohol Trends to Watch in 2020

2019 was a wild year for the beverage industry. Trends ebbed and flowed rapidly, directly impacting purchase behavior of bartenders and beverage buyers. You would be surprised to discover that what's ...

4 min read

Top 5 Most Popular Colorado Breweries

Colorado has rightfully earned its reputation as one of the leading craft beer capitols in the country. With the sheer number of breweries popping up state-wide, it's no wonder competition has increas...

7 min read

Chicago Craft Beer Report: Trends Fueling the Local Craft Scene

In 2018, Chicago was crowned the craft beer capital of the country with more breweries than any other metro area in the nation. The city's relatively low cost of living (compared to other major metrop...

4 min read

3 Georgia Alcohol Trends to Watch in 2020

We're always looking into what's next. What's the next big thing? The next hot beverage? The next most popular beer? It's good to be one step ahead. But here at Provi, we like to think we're ahead by ...

4 min read

5 Most Popular Georgia Breweries

Over the last decade, Georgia’s craft beer scene has exploded. In fact, new breweries have been opening up ever since the early 2000’s—with more expected to open in 2020. It’s safe to say craft reigns...

6 min read

Colorado Craft Beer Report: Trends Fueling the Local Craft Scene

Colorado craft beer needs no introduction. While the beer category as a whole has seen better days, the craft segment is booming, rich in variety and continually showing healthy pockets of YoY growth....

6 min read

Georgia Craft Beer Report: Trends Fueling the Local Craft Scene

Craft beer needs no introduction. While the beer category as a whole has seen better days, the craft segment is booming, rich in variety and continually showing healthy pockets of YoY growth.  Especia...

How To (Profitably) Price Wine

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s also the key ‘make or break’ point for the long-term success of a wine list (and in some cases, an enti...

6 min read

4 Tech-y Tips for Building Better Account Relationships

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree: Building long-term relationships is the key to long-term success. These types of long-lasting relat...

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