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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Most Popular Cocktails of 2023 (So Far)

Despite the Dirty Shirley’s fated attempt last year to go down in the annals of “drink of the summer...

July 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Media for Restaurants: Instagram Post Ideas

Social media is a big part of your marketing puzzle in the modern era. Unless you’re a well-establis...

Menu Creators for Restaurants

First impressions are everything, and your menu is one of the biggest parts of your grand introducti...

Floor Plan Creator For Restaurants

Creating a floor plan is more involved than it might initially seem. You’re not only creating an aes...

The State of Rosé in 2023: Emerging Trends and Market Insights

Rosé has unequivocally become the wine of summer, but it wasn’t always that way. Over the last centu...

Sales per Labor Hour and Other Restaurant Metrics

Your restaurant’s success depends on your ability to run a business. Having access to your metrics c...

Scripts for Greeting Guests and Presenting the Menu

Customer satisfaction is what rules your restaurant or bar. Service inconsistencies and forgetfulnes...

2023 Summer Reading List for Food & Beverage Professionals

An in-depth list of the best reads from industry leaders — including the latest books, resources and...

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