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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The Best Mezcal Brands to Stock Your Bar for Any Occasion

There’s an old saying in the Oaxaca region of Mexico that states: “For all bad, Mezcal, and for all ...

Bar Chemistry 101: Cocktail Syrups and Bitters Recipes

Everyone has their drink of choice, but whether it’s a Negroni, Daiquiri, Old Fashioned or something...

The CANdemic: Dealing with the Aluminum Can Shortage

We’re more than a year into the COVID-19 pandemic and the aluminum can shortage is still affecting t...

Choosing the Right Online Delivery Service for Your Bar or Restaurant

In today’s digital world, nearly four out of every five millennials use online restaurant ordering s...

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

Provi Partners with Sports Hydration Brand BioSteel

Leading B2B eCommerce beverage marketplace expands offerings with addition of first sports drink to ...

Provi Announces Tennessee Expansion and Partnership with Lipman Brothers

Lipman Brothers to leverage one-stop ordering platform, enhancing service and experience for custome...

The 10 Commandments of Bar and Restaurant Inventory

We’ve put together the tried-and-true ten commandments of responsible, effective bar and restaurant ...

How to Open a Bar: These 4 Essential Tips Will Help You Succeed

You’ve dreamed of the idea, and now you finally want to make it come to life: you’re ready to open y...

The Bar Boom is Back: Alcohol Sales Up Across Major US Cities

Did you hear that? That’s the sound of ice tinkling in cocktail glasses. As vaccination rates slowly...

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