THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.
6 min read

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasonal cocktails. These drinks will help get people in the mood to sit around, spend time with friends, a...

5 min read

Outdoor Dining: Prepping your Bar or Restaurant Patio for Winter

The fall and winter seasons can wreak havoc on your bar or restaurant’s patio if you’re not prepared. However, taking the right steps can ensure that it’s weatherproof before these treacherous seasons...

6 min read

5 Simple Tips to Boost Your eCommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guests with creative cocktails and tasty treats. You can compare that effort with luring customers to you...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images and snappy copy. Now what? Granted, your Storefront will be viewed by thousands of beverage buyers....

5 min read

4 Quick & Easy Ways To Increase Sales with Digital Sell Sheets

More than likely you’re familiar with the concept of sell sheets. Perhaps they’ve been given to you to mass-distribute to your accounts. While a sell sheet is typically a physical asset, in these time...

5 min read

How Liquor and Beer Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to driving sales, it’s an invaluable asset. Research shows companies that incorporate data into their ...

16 min read

New Beer Releases: September 28th - October 15th

We've officially entered hop harvest season—that magical time of year when freshly picked hops are brewed into full-bodied, full-flavored beers. Take this as a gentle reminder to update your tap list ...

6 min read

5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a little spice and a lot of bold flavor. They’ll be looking for different liquors to be used in their coc...

5 min read

Mead: The World’s Oldest Drink is Popular Again

Mead is a drink that’s often associated with Norse mythology, Vikings, and medieval life. Don’t worry, it’s a very real beverage despite being a drink of the gods, and it’s one that is gaining a fair ...

6 min read

Get Creative with TRULY Hard Seltzer

Everyone loves hard seltzer. It’s no secret. All summer long, people have been poppin' open cans of the stuff— and for good reason! It’s low calorie, delicious, and refreshing. What’s not to love? But...

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