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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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  • by: The Provi Team
  • 5 min read

Must Have Bar Equipment

Must Have Bar Equipment

There’s this psychological concept that claims that the more you know about a topic, the less confid...

Restaurant Design Tips to Attract More Customers

As a restaurant owner, it’s easy to forget about the basics sometimes when you’re trying to find new...

Top 5 Tequila Brands on Provi from 2021

With so many varieties of tequila to choose from, how can they all be made from the blue agave plant...

Top 5 Sparkling Wine Brands on Provi from 2021

Finding ways to celebrate small joys is essential after living under the shadow of a pandemic for so...

Top 5 Bourbon Brands on Provi from 2021

Just like whiskey gets better with age, so too do the flavors and varieties with each passing year. ...

Provi Announces Partnership with ClubProcure

New partnership introduces the leading ecommerce beverage platform into the golf course, club and re...

Alcohol Sales Strategies

Business to business and business to customer alcohol sales in grocery stores, bars, and restaurants...

Best Bottles of Wine to Pair with Your Valentine's Day Menu

Valentine's Day can be a stressful time of year—worrying about how to treat your special someone (or...

9 Black-Owned Businesses & Brands Transforming the Alcohol Industry

Alcohol has been around a long time. How long? While the first "fermented drink" can be traced back ...

What are the Differences Between B2B & B2C Ecommerce?

We can’t talk about the recent behavior shifts of the alcohol industry at large without mentioning t...

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