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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Gen Z & Millennial Workers Are Changing The Beverage Industry — What Is it They Demand?

Nearly four years since the onset of the pandemic, trade workers in the beverage industry have seen ...

October 2023: New Beer, Wine and Spirit Releases

It's that time again! Introducing October's new featured product releases courtesy of Beverage Media...

3 Powerful Takeaways from Provi & SevenFifty Daily’s 2023 Beverage Industry Career & Salary Survey Report

What’s it like to work in today’s beverage alcohol industry? Nearly four years since the onset of th...

5 Gin Cocktails That Have Been a Boom for the Gin Category

Since the middle ages, gin — or gin’s predecessor, genever — has been one the most transformative di...

A Brief History of the Martini — A Cocktail That’s Stood the Test of Time

What do you know about the Martini? Sure, it’s a classic cocktail that can be made with gin or vodka...

Menu Metrics to Track and Increase Restaurant Profits

Determining the effectiveness of your menu can be challenging at first. Productivity is a key perfor...

What is Bourbon Heritage Month? Why We Celebrate "America’s Native Spirit"

Each September, whiskey enthusiasts nationwide raise a glass to celebrate bourbon whiskey. While the...

How to Know When to Comp Meals

Meal comps are a natural part of owning a restaurant. There are a ton of reasons why you’d need to c...

September 2023: New Beer, Wine and Spirit Releases

Beverage Media Group’s (BMG) storied print publication fosters a deeply connected trade community, r...

Restaurant Tools for Managers: Essential Management Tools

We are no longer in the days of messy spreadsheets and handwritten records. The restaurant world has...

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