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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The CANdemic: Dealing with the Aluminum Can Shortage

We’re more than a year into the COVID-19 pandemic and the aluminum can shortage is still affecting t...

Choosing the Right Online Delivery Service for Your Bar or Restaurant

In today’s digital world, nearly four out of every five millennials use online restaurant ordering s...

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

The 10 Commandments of Proper Inventory Management

We’ve put together the tried-and-true ten commandments of responsible, effective inventory managemen...

How to Open a Bar: These 4 Essential Tips Will Help You Succeed

You’ve dreamed of the idea, and now you finally want to make it come to life: you’re ready to open y...

How to Be a Better Bar Manager

If you’ve ever served during the after-work happy hour rush, then you know bartending is more of an ...

How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

8 Common Rookie Bartender Mistakes & How to Prevent Them

Anyone who has ever worked in the bar and restaurant industry knows that the job–front of house or b...

A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

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