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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Negotiating Prices With Sales Rep Where Both Parties Win

In order to maximize profits and keep a healthy bottom line, it’s crucial to ensure you get the best...

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

How to Organize a Restaurant Menu

Have you ever gone to a restaurant and been confused, or even felt misled, by bad menu design? Being...

Eco-Friendly Packaging: Pros and Cons for Your Restaurant

More and more restaurants are considering moving to and using to-go and takeout containers with the ...

How to Set Pars for Bar Inventory

Maintaining a thriving bar or restaurant with a decent profit margin and happy customers involves fa...

Alcohol and Cannabis: What’s Coming?

The legalization of recreational cannabis is changing the hospitality industry as we know it. We’re ...

Draft Beer Systems: A Complete Guide

Draft systems give you the best experience when it comes to beer. There’s nothing like seeing beer f...

Must Have Bar Equipment

There’s this psychological concept that claims that the more you know about a topic, the less confid...

Restaurant Design Tips to Attract More Customers

As a restaurant owner, it’s easy to forget about the basics sometimes when you’re trying to find new...

Best Blenders for Bars and Restaurants for Making Drinks

There’s nothing quite like a blended drink, whether it be a frosty daiquiri, some decadent frozé, or...

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