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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Open Hand Service Method: Creating an Unforgettable Dining Experience

In the competitive world of restaurants, it is crucial to distinguish yourself from others to achiev...

Gratuity vs. Tip: Debating Automatic Gratuity in Restaurants

Gratuity and tipping are synonymous with the service industry. It’s one of the many things that keep...

A Dash of Bitters Goes a Long Way: Revamping Your Cocktail Menu

Defined as ‘spirits infused with herbs and spices’, bitters as we know them today are popular additi...

Bartender Measuring Tools Explained

As with any trade, having the right tools yield the best results. Considered something akin to an ar...

Hiring Kitchen Staff: Why Culinary Students For Hire is a Good Place to Start

Looking for staff with knowledge about the restaurant industry can be tough at times. Many come with...

Beer Cocktail Recipes For Your Bar

When you think of a cocktail, beer might not be the first thing that comes to mind. Beer cocktails a...

Restaurant Business Coach For Restaurant Managers

Having the natural ability to manage is one of the big parts of becoming a truly successful manager....

Ways to Create a More Diverse, Equitable & Inclusive Bar and Restaurant Workplace

What’s most important to a bar, restaurant or retail business? Financial success and relevance are u...

The Truths About Owning and Managing a Bar

Part of the American dream has always been associated with owning your own business. For many, this ...

Non Alcoholic Cocktails to Bring in New Clientele to Your Restaurant

Whether it’s for health reasons or just a personal choice, it’s hard to ignore the increase in deman...

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