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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.


Best Bartending Tips from Those Behind the Bar

Being a great bartender requires more than just knowing to shake a Mai Tai or stir a Manhattan. A ba...

The Bar Necessities: Must-Have Bar Equipment

The shelves are lined with bottles, the coolers are stocked with beer and the kegs are primed and re...

Bar Profit & Loss: Tips for Staying in the Black

You finally did it: you built your dream bar where you hope everyone comes together. The jukebox is ...

Monitor the Metrics: Compare Your Restaurant Numbers to these Benchmarks

Whether you’ve been running your own restaurant for years or you’ve just started brainstorming your ...

The CANdemic: Dealing with the Aluminum Can Shortage

We’re more than a year into the COVID-19 pandemic and the aluminum can shortage is still affecting t...

Choosing the Right Online Delivery Service for Your Bar or Restaurant

In today’s digital world, nearly four out of every five millennials use online restaurant ordering s...

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

The 10 Commandments of Bar and Restaurant Inventory

We’ve put together the tried-and-true ten commandments of responsible, effective bar and restaurant ...

How to Open a Bar: These 4 Essential Tips Will Help You Succeed

You’ve dreamed of the idea, and now you finally want to make it come to life: you’re ready to open y...

How to Be a Better Bar Manager

If you’ve ever served during the after-work happy hour rush, then you know bartending is more of an ...

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