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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Tips on Selling Rosé in Your Establishment

Rose isn’t a specific type of grape like most types of wine, but rather, a descriptor for the wine-m...

Beer Industry Trends of 2022 (and the Beer Outlook For 2023)

The beer industry is constantly shifting and keeping track is important to stay on top of it to rema...

Questions to Ask a Mixologist: Bartender Interview Questions

Going through the process of hiring a new bartender can be an interesting one. You might find who yo...

How to Price Drinks in Your Bar

Pricing your drinks can sound like a tricky task at first, especially when adding more complex cockt...

What is Inventory Variance and Why is it Important?

Variance in your inventory is a completely normal part of running a bar or restaurant. We’ve all acc...

How Merchandising Beer Can Improve Sales

Accessibility in marketing is a massive part of what leads to a sale. As someone who’s a professiona...

Basic Beer Knowledge For Servers

Beer has been a popular drink for centuries, being a significant industry throughout history. In the...

Negotiating Prices With Sales Reps Where Both Parties Win

In order to maximize profits and keep a healthy bottom line, it’s crucial to ensure you get the best...

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

How to Organize a Restaurant Menu

Have you ever gone to a restaurant and been confused, or even felt misled, by bad menu design? Being...

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