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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

The Top 10 Ready-to-Drink Brands Fueling the Bar Scene this Summer

Every time the summer weather starts peeking out of the clouds, people start getting the itch. What ...

Agave Spirits Are On The Rise

To say agave spirits are on the rise is actually a bit of an understatement. Over the past several y...

Producers Bet Big on Boxed Wine as Sustainable Practices Become Status Quo

Before it’s in our glass, wine starts on the vine. And like other beloved agricultural products like...

Checking In: The State of Craft Beer Nationwide

April 7 is National Beer Day and to celebrate, we looked nationwide to gain insights into the state ...

People Want Their Drinks “To-Go”— Cities Nationwide Are Hearing Their Call

Great pleasure comes from a tipple of whisky or glass of wine. We enjoy it while connecting with fri...

Beer by the Numbers

Beer has come a long way since it was first observed as early as 4000 BC. It’s one of the oldest alc...

Top 5 Tequila Brands on Provi from 2021

With so many varieties of tequila to choose from, how can they all be made from the blue agave plant...

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