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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Quality Over Quantity: How Gen Z's Drinking Trends Are Shaping the Future of Alcohol

Behavioral and consumer trends shift with each generation, but none more than with Gen Z. The impact...

4 Trends That Will Define The Beverage Alcohol Industry in 2024

Each year we present the latest trends happening in the beverage alcohol industry. Some of them have...

What’s New in Whiskey: Trends and Innovations Driving the Category Forward

A few weeks into the fall season, consumer preferences for spirits shift. Popular summer categories ...

Gen Z & Millennial Workers Are Changing The Beverage Industry — What Is it They Demand?

Nearly four years since the onset of the pandemic, trade workers in the beverage industry have seen ...

3 Powerful Takeaways from Provi & SevenFifty Daily’s 2023 Beverage Industry Career & Salary Survey Report

What’s it like to work in today’s beverage alcohol industry? Nearly four years since the onset of th...

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