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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Chicago's Top-Selling Beer: Modelo Especial

Alright, well, technically...Old Style was never the king of Chicago. For years, Miller Lite was in ...

Spiked Hard Seltzer Market

Since the dawn of time (or thereabouts), beer, wine, and spirits have been fighting amongst themselv...

Keeping it Light: Follow the Low-Calorie Drink Data

Does the great taste and low calorie combination sell well with consumers? The answer is yes, and it...

The Top 5 Most Popular Chicago Breweries of 2018

It's no secret that Chicagoans have an affinity for booze. The city's population of craft beer lover...

Craft Beer Chicago: The State of the Nation's Craft Beer Capital

Provi Releases Chicago's 2018 Craft Beer Market Report As large corporate owned craft brands become ...

On-Premise Alcohol Sales Trends in Colorado: October 2018

Every month, Provi collects data from every order sent to analyze sales trends across the beer, wine...

On-Premise Alcohol Sales Trends in Chicago: October 2018

Every month, Provi collects data from every order sent to analyze sales trends across the beer, wine...

Colorado Alcohol Sales Trends in the On-Premise: September 2018

After a rough few months, Colorado's total beer share in the on-premise grew for the first time in S...

On-Premise Alcohol Sales Trends in Chicago: September 2018

With Summer coming to an end, customer's obsession with the perfect bod have gone on a six month hia...

The State of Local Craft Beer in Chicago

Discover trending breweries and styles in the on-premise Over recent years, craft beer has become th...

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