The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Provi Goes All-In on Beverage Data with the Hiring of Former Brown-Forman Analytics Executive

Dan Robbins to lead the organization's commercial insights platform and data products CHICAGO, June ...

The Top 20 Ready to Drink Products Fueling the Summer Bar Scene

After spending over twelve months indoors, your customers are back with a vengeance. They are ready ...

The History of How Gay Bars Became the Battleground for LGBTQ+ Rights

Today, people tend to equate gay bars as being places to party especially hard. They’re fun spots if...

The Argument For and Against the Free Pour

To free pour or not to free pour: that is the question.

How To Clean Draft Beer Lines & Why It's Essential to Your Bottom Line

Beer is considered sacred by many, and has undoubtedly played a role in human civilization since anc...

Customer-Driving Social Media Marketing Tips for Bars & Restaurants

For budding (or even seasoned) restaurateurs, knowing how to leverage social media, or where to star...

How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

The Top Beverage Trends in 2021, Thus Far

Q1 revealed surprisingly familiar purchasing trends harkening back to that pre-pandemic era the enti...

How Seasonal Menu Changes can Positively Impact your Business

Whether the season is moving from summer to fall or winter to spring, you will want to maintain a se...

8 Common Rookie Bartender Mistakes & How to Prevent Them

Anyone who has ever worked in the bar and restaurant industry knows that the job–front of house or b...

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