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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

The Craft_Header
  • by: Ryan Philemon
  • 5 min read

Build a Profitable Zero-Proof Cocktail Program

Build a Profitable Zero-Proof Cocktail Program

Non-alcoholic cocktails have crossed from trend to expectation. Guests who don't drink, or who drink...

Gen Z Drinking Trends: How Bars Can Respond

Gen Z goes out more than you think. They post constantly, chase experiences, and care about what's i...

Using Beverage Data to Build Smarter Drink Menus

A data-first playbook for engineering profitable, guest-friendly beverage menus.

802Spirits + Provi: Bringing Online Spirits Ordering to Vermont Licensees

For Vermont’s bars, restaurants, grocery stores, and beverage retailers, managing wholesale alcohol ...

Indiana Beverage Ordering Online: A More Streamlined Way to Manage Wholesale Orders

Navigating the landscape of beverage distribution, particularly within Indiana, requires a nuanced u...

Surviving Slow Season: Traffic Driving Tips for Bars & Restaurants

The holidays are over. The Champagne corks have been swept up, the gift cards have been spent, and y...

Your Dry January Playbook: How to Profit from Sober-Curious Guests

January 1st brings resolutions and for a growing number of your guests that means putting down the g...

The Ultimate Guide to Training Your Bar Staff

A bar’s greatest asset is the dedicated staff that runs it. So it makes sense why investing in prope...

Frozen Drink Equipment and Supplies Checklist for Bars

As temperatures climb, customer demand for frozen cocktails like margaritas, daiquiris, and frosé sk...

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