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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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5 Gin Cocktails That Have Been a Boom for the Gin Category

Since the middle ages, gin — or gin’s predecessor, genever — has been one the most transformative di...

A Brief History of the Martini — A Cocktail That’s Stood the Test of Time

What do you know about the Martini? Sure, it’s a classic cocktail that can be made with gin or vodka...

What is Bourbon Heritage Month? Why We Celebrate "America’s Native Spirit"

Each September, whiskey enthusiasts nationwide raise a glass to celebrate bourbon whiskey. While the...

September 2023: New Beer, Wine and Spirit Releases

Beverage Media Group’s (BMG) storied print publication fosters a deeply connected trade community, r...

10 Bar & Retail Promotion Ideas to Drive Labor Day Weekend Sales

Labor Day weekend is summer’s last hurrah before the fall season arrives. For the bar and restaurant...

7 Ways to Market Seasonal Menu Changes at your Bar or Restaurant

There was a time when seasonal menu changes were a niche move that only worked for a handful of esta...

August 2023: New Beer, Wine and Spirit Releases

Together, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s (BMG) iconic...

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

Managing Bar Costs: Practical Tips for Budgeting and Financial Control

Operating a bar is a careful balancing act. On one hand, you must manage the bar’s output and qualit...

Restaurant Daily Closing Checklist Examples

For many restaurants and bars, closing shifts can be incredibly busy and chaotic. At the end of a sh...

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