THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers have a versatile palette, eager to chase trends like non-alcoholic spirits and spiked kombucha. The bev...

5 min read

Classic Cocktail Recipes: How Top Bartenders Serve Woodford Reserve

As we look forward to 2021, a sense of optimism and excitement are in the air as our beloved bars and restaurants begin to transform back into their pre-Covid forms.  With diners and patrons returning...

Bar Profitability: How to Price Beer, Wine & Spirits to Increase Sales

Bar menu pricing can be a rather tricky and fickle process. You want to set prices that won't drive away your customers, but you also need to make a profit on your business to continue to grow. How ca...

2 min read

Why I Joined Provi: Driving Growth with Provi's B2B eCommerce Marketplace for the Alcohol Industry

I spent the last five years as VP, Sales Enablement and Distributor Development with Constellation Brands Beer Division. In this role I led the development and integration of technology enablement too...

4 min read

4 Cocktail Recipes using Jack Daniel's Tennessee Fire

To the spirits universe, flavored whiskey is a fast-growing category. In fact, one might even say it’s booming. But to describe this surge as a “boom” implies there may be a “bust” somewhere along the...

2 min read

Constellation Brands Vice President joins Provi as Head of Strategic Partnerships

Former Constellation Brands Vice President, Andrew Levy, joins Provi as Head of Strategic Partnerships to manage Distributor and Supplier demand. Chicago, IL: Provi, the fastest-growing B2B ecommerce ...

Bar & Restaurant Best Practices: Improving & Maintaining Cleanliness

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a bar or restaurant do to bring health-conscious patrons back to their establishment? Improve and mainta...

7 min read

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing development of microbreweries combined with the major brands working to appease their health-conscious cust...

16 min read

Craft Beer News: January's Latest Releases

New year, new beer. (How many times have you read that already?) But seriously, for beer drinkers everywhere, January is typically a great month for fresh and new releases, leaving craft beer news blo...

5 min read

6 Hacks to Increase Revenue During Restaurant Slow Seasons

Bars and restaurants are suffering from slow sales in every market. Compounding this problem is the fact that there are some naturally slow times in the year, such as between New Year’s Day and Februa...

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