THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

What to Expect: Thanksgiving Eve Beverage Trends

  • by: Maggie Mahar
  • On: 19, Nov 2020
22 min read
5 min read

What to Expect: Thanksgiving Eve Beverage Trends

Thanksgiving is upon us, and consequently, so is Thanksgiving Eve (otherwise affectionately known as Black Wednesday). Granted, this year’s celebrations may be different. Because, let’s be honest, eve...

15 min read

New Beer Releases: November 3rd - November 20th

From Great Lake's Barrel-Aged Christmas Ale, to Harpoon's Winter Warmer, this roundup of new beer releases feels, looks and tastes like the season. Gone are the days of pumpkin beers infiltrating groc...

Restaurant How-To: Cut Costs Without Cutting Corners

You can call it being thrifty, frugal, or just plain savvy, but every business owner wants to save money, especially in the current climate. Additionally, they want to cut costs while not having a det...

6 min read

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopped new trends from emerging in terms of alcohol. It’s imperative to capture the sales at the end of ...

6 min read

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasonal cocktails. These drinks will help get people in the mood to sit around, spend time with friends, a...

5 min read

Outdoor Dining: Prepping your Bar or Restaurant Patio for Winter

The fall and winter seasons can wreak havoc on your bar or restaurant’s patio if you’re not prepared. However, taking the right steps can ensure that it’s weatherproof before these treacherous seasons...

6 min read

5 Simple Tips to Boost Your eCommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guests with creative cocktails and tasty treats. You can compare that effort with luring customers to you...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images and snappy copy. Now what? Granted, your Storefront will be viewed by thousands of beverage buyers....

5 min read

4 Quick & Easy Ways To Increase Sales with Digital Sell Sheets

More than likely you’re familiar with the concept of sell sheets. Perhaps they’ve been given to you to mass-distribute to your accounts. While a sell sheet is typically a physical asset, in these time...

5 min read

How Liquor and Beer Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to driving sales, it’s an invaluable asset. Research shows companies that incorporate data into their ...

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