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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Spotlighting Women of History Who’ve Shaped Beverage Alcohol

March is Women’s History Month, and all month long, we’re celebrating the women in bev-alc who are d...

Louise McGuane: The First Modern-Day Whiskey Bonder & Founder of J.J. Corry Irish Whiskey

Irish Whiskey has a storied past. For more than 400 years, Ireland has produced whiskey beloved by m...

March 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

10 Underrated Irish Whiskeys to Stock for St. Patrick's Day

St. Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey. W...

Ways to Create a More Diverse, Equitable & Inclusive Bar and Restaurant Workplace

What’s most important to a bar, restaurant or retail business? Financial success and relevance are u...

February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

13 Black-Owned & Founded Brands Transforming the Alcohol Industry

Alcohol has been around for a long time. How long? While the first "fermented drink" can be traced b...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

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