THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

New Beer Releases: September 28th - October 15th

  • by: Maggie Mahar
  • On: 5, Oct 2020
66 min read
16 min read

New Beer Releases: September 28th - October 15th

We've officially entered hop harvest season—that magical time of year when freshly picked hops are brewed into full-bodied, full-flavored beers. Take this as a gentle reminder to update your tap list ...

6 min read

5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a little spice and a lot of bold flavor. They’ll be looking for different liquors to be used in their coc...

5 min read

Mead: The World’s Oldest Drink is Popular Again

Mead is a drink that’s often associated with Norse mythology, Vikings, and medieval life. Don’t worry, it’s a very real beverage despite being a drink of the gods, and it’s one that is gaining a fair ...

6 min read

Get Creative with TRULY Hard Seltzer

Everyone loves hard seltzer. It’s no secret. All summer long, people have been poppin' open cans of the stuff— and for good reason! It’s low calorie, delicious, and refreshing. What’s not to love? But...

5 min read

5 Ways Craft Beer can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Yet, while sales and production have been declining for the past decade, the number of brewery jobs ha...

Restaurant Upselling Techniques That Actually Work

Good upselling practices are key to making your bar or restaurant more profitable. But did you know that the right tactics can also boost your customer’s experience and help build loyalty among your c...

A Bar Manager's Guide to a Socially Distanced Halloween

The COVID-19 pandemic is changing the way that the service industry operates. As fall approaches and more people focus on the holidays ahead, it’s time to start planning for a social-distanced Hallowe...

16 min read

New Beer Releases: September 7th - 12th

Pumpkins. Flannel. Soup. That's right everybody—it's fall! Well, kind of. No doubt, the food and bev space has entered the the autumnal season. It's that special time of year where menus across the co...

6 min read

9 Ways to Market Seasonal Changes at your Bar or Restaurant

As the weather cools down, it’s time to start shelving the summer spritzers. While mojitos and Arnold Palmers are absolutely delicious, it’s crucially important for your restaurant to change with the ...

6 min read

How to Build a Fall Drink Menu that Sells

Autumn is just around the corner, and like most establishments, you're probably looking to revise your beverage program. This year, bars and restaurants are having to get extra creative to lure in the...

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