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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

13 Black-Owned & Founded Brands Transforming the Alcohol Industry

Alcohol has been around for a long time. How long? While the first "fermented drink" can be traced b...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. But non...

Top-Selling Non-Alcoholic Beer, Wine & Spirits for Dry January

For 31 days in January, many will choose to abstain from drinking alcohol. Known as “Dry January,” t...

The Rise of the Booze-Free Bar

Each year gives rise to new trends in the beverage alcohol industry. Some are niche while others tra...

Questions to Ask a Mixologist: Bartender Interview Questions

Going through the process of hiring a new bartender can be an interesting one. You might find who yo...

How to Price Drinks in Your Bar

Pricing your drinks can sound like a tricky task at first, especially when adding more complex cockt...

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