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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.


10 Emerging North American Regions Producing Incredibly Tasty Wines

Our collective love affair with wine goes back millennia, spanning countless eras and past civilizat...

Provi Hires DISCUS Executive, David E. Wojnar, as Senior Vice President of Government Affairs

Former SVP and head of state public policy with the Distilled Spirits Council brings more than 20 ye...

Provi Recognized as Crunchbase 2022 Emerging Unicorn

List acknowledges startups on the path to becoming the world’s most valuable private companies

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

Provi Announces Hiring of Former Toast Executive Matthew Clare as Vice President of Sales

Former regional VP of Sales for Toast, Clare brings more than nine years of sales leadership to Prov...

Are The Cocktails That Shaped the ‘90s Making a Comeback?

The nineties birthed some of the world’s most iconic cocktails, from the infamous Cosmopolitan to th...

A Brief History of the Cocktail That Started It All: The Old-Fashioned

The Old Fashioned is the foundation and pillar of the cocktail world. Arguably the most iconic and t...

Agave Spirits Are On The Rise

To say agave spirits are on the rise is actually a bit of an understatement. Over the past several y...

Producers Bet Big on Boxed Wine as Sustainable Practices Become Status Quo

Before it’s in our glass, wine starts on the vine. And like other beloved agricultural products like...

5 Modern & Classic Agave Cocktails for Cinco de Mayo

Agave’s contribution to the cocktail canon is well revered. As versatile as it is distinct, agave sp...

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