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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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February 2024: New Beer, Wine and Spirit Releases

Introducing February's new featured product releases courtesy of Beverage Media Group's latest print...

The Boom of Non-Alcoholic — How Bars, Breweries and Retail Businesses Can Capitalize on Growing Demand

At the time of writing this article, we’re at the tail end of Dry January — a month-long sojourn int...

January 2024: New Beer, Wine and Spirit Releases

Introducing January's new featured product releases courtesy of Beverage Media Group's latest print ...

December 2023: New Beer, Wine and Spirit Releases

Introducing December's new featured product releases courtesy of Beverage Media Group's latest print...

Expert Picks from Provi, SevenFifty Daily & Beverage Media Group’s 2023 Holiday Guide

Introducing the 2023 Holiday Guide from Provi, in collaboration with the editors of SevenFifty Daily...

Toast to the Holidays: Wines Your Customers Want for a Festive Celebration

The holiday season is the perfect time to indulge in a glass of wine or two. Whether your customers ...

November 2023: New Beer, Wine and Spirit Releases

Introducing November's new featured product releases courtesy of Beverage Media Group's latest print...

What’s New in Whiskey: Trends and Innovations Driving the Category Forward

A few weeks into the fall season, consumer preferences for spirits shift. Popular summer categories ...

October 2023: New Beer, Wine and Spirit Releases

It's that time again! Introducing October's new featured product releases courtesy of Beverage Media...

What is Bourbon Heritage Month? Why We Celebrate "America’s Native Spirit"

Each September, whiskey enthusiasts nationwide raise a glass to celebrate bourbon whiskey. While the...

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