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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

13 Black-Owned & Founded Brands Transforming the Alcohol Industry

Alcohol has been around for a long time. How long? While the first "fermented drink" can be traced b...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. But non...

Top-Selling Non-Alcoholic Beer, Wine & Spirits for Dry January

For 31 days in January, many will choose to abstain from drinking alcohol. Known as “Dry January,” t...

Top 5 Sparkling Wines For The Holiday Season

As the end-of-year holidays approach, consumers naturally reach for sparkling wines to celebrate wit...

No-ABV Beers, Wines and Zero-Proof Spirits for the Holidays

Non-alc has had a monumental year in the bev-alc industry. As more consumers consume consciously, it...

10 Top Products from Beverage Media Group’s 2022 Holiday Gift Guide

It’s hard to believe, but the holidays are here, and with it, the busy gift-shopping season. Consume...

5 Easy-To-Batch & Bottle Cocktails That Make Great Holiday Gifts

The holidays are here and with it, the gift-giving season. No longer should gift giving be limited t...

Provi Picks: Top Thanksgiving Wines to Promote and Sell

For those hosting Thanksgiving celebrations with friends and family over roast turkey and fixings, k...

5 Must-Have Apple Brandies to Stock on Your Shelves

Apple brandy and its European cousin, Calvados, have a rich and storied history dating back hundreds...

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