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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Speaking of Savory: The History of the Bullshot Cocktail

Savory is an uncommon flavor category across the cocktail cannon, but the genre includes a family of...

Stock Up for Thanksgiving Eve — The Busiest Drinking Night of the Year

It may be news to some, but did you know that the day before Thanksgiving (aka “Drinksgiving”) is on...

From Outdoor Gear to Organic Beer: How Patagonia Provisions Beer was Born

Chances are you’ve heard of Patagonia — you may even have a few articles of their clothing hanging i...

Stock Your Shelves with These 9 Fastest-Growing Sustainable Brands

The brands and products that conscious consumers purchase today are more aligned with consumers’ eth...

Whiskey on the Rise — Emerging Regions & Trends in the World of Whiskey

Distillation has been around for thousands of years, making its debut roughly 2000 years ago in anci...

The Most Popular Cocktails of 2022

Despite the Dirty Shirley’s fated attempt to go down in the annals of “drink of the summer” history,...

The Best Wines and Spirits to Include in Fall Menus

Daylight hours start dwindling and the warm air is taking a break, allowing the trees to change colo...

How England’s Vineyards Produce Sparkling Wines On Par with Champagne

In many ways, it shouldn’t come as a surprise that England’s southern vineyards are producing incred...

The Rise of Aperitivo—The Brands Lifting the Beloved Category to New Heights

Aperitivos (or aperitifs if you’re in France) are the subcategory names attributed to the bitter, ro...

5 Spirits to Help You Diversify Your Liquor Collection

Variety is the spice of life, and if your establishment is filled with the same old whiskey and vodk...

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