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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The History of How Gay Bars Became the Battleground for LGBTQ+ Rights

Today, people tend to equate gay bars as being places to party especially hard. They’re fun spots if...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a tim...

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

The Most Haunted Bars in America

It’s that time of year again. Time to get weird. Time to get spooked. So, for those feeling the spir...

The Art of Serving Absinthe

Through no fault of its own (but perhaps the fault of its proponents), absinthe has achieved legenda...

Oktoberfest Beer: Everything You Need To Know

Fall means different things to different people. To us at Provi (and we suspect many of you), fall m...

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a ...

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celeb...

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