The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Everything You Need to Know about Marijuana-Infused Beverages

There was a lot of cannabis optimism heading into 2020: the dusty old stigma had been all but swept ...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

How to Attract Food Critics to your Restaurant & Grow your Reach

Restaurants and bars tend to live and die by their reviews. While professional critics were once the...

Smart Ways to Drive Traffic to your Bar or Restaurant Patio

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibe...

Bar Inventory Hurdles and How To Overcome Them

It may not be fun, but taking inventory accurately is a critical part of running a restaurant or bar...

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly impro...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

How To Identify Your Bar's Customer Base And Boost Your Business

One of the hardest parts about opening a bar is figuring out who you’re selling to, and who is going...

12 Cocktail Menu Hacks to Increase Bar Sales

Designing a drink menu is fun, there’s no doubt about that. It’s one of this writer’s favorite parts...

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a tim...

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