THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Smart Ways to Drive Traffic to your Bar or Restaurant Patio

  • by: Maggie Mahar
  • On: 9, Jul 2020
22 min read
5 min read

Smart Ways to Drive Traffic to your Bar or Restaurant Patio

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibernation dens, desperate to soak up some sun on your sweet, sweet patio space. No doubt, patio season...

Bar Inventory Hurdles and How To Overcome Them

It may not be fun, but taking inventory accurately is a critical part of running a restaurant or bar. Profit margins in the hospitality business are notoriously slim, and the product we bring in is of...

7 min read

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly improving, you run the risk of getting left in the dust. Luckily, ‘constantly improving’ doesn’t have to ...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

How To Identify Your Bar's Customer Base And Boost Your Business

One of the hardest parts about opening a bar is figuring out who you’re selling to, and who is going to be actually drinking at your bar. Is it the 21-25, hard-partying crowd? Or is it the late-twenti...

6 min read

Dry January: The Top Five Hottest Non-Alcoholic Beers

It’s that time of year again -- Dry January. Although decidedly difficult to observe for those of you in the industry, Dry January is a UK-based public health campaign that’s recently made its way to ...

7 min read

12 Cocktail Menu Hacks to Increase Sales

Designing a drink menu is fun, there’s no doubt about that. It’s one of this writer’s favorite parts of opening a new establishment, and it’s one of the best ways for a restaurant/bar to “speak its mi...

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a time to toast to the year that once was, and also to the year that could be. It’s a time to aspire to b...

Low-Cost, High Margin: 10 Wickedly Profitable Cocktails

Note: Figures referenced in this report come from a recent BevSpot report on cocktail profitability.

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning people away, and the next minute we’re begging someone to walk through the door. Seasons may affect di...

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