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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report from Q1 of 2022, Tito's was the top-selling spirit sold through the...

LGBTQ+ Inclusivity in the Bev Alcohol Scene

While still a minority within the bev-alc scene, the LGBTQ+ community in the industry is definitely ...

8 LGBTQ+ Bars in Chicago You Can’t Miss This Pride

With Pride month in full swing, everyone in the colorful city of Chicago is in search of the latest ...

Sales Reps Drive More Sales and Distribution through Ecommerce

Discussing ecommerce always brings up the important question: "How will sales reps be affected?" Thi...

Liquor Lingo 101: Learn to Speak like a Bartender

It doesn’t matter if you’ve spent more time ordering drinks or making them, you’ve probably heard so...

The History of How Gay Bars Became the Battleground for LGBTQ+ Rights

Today, people tend to equate gay bars as being places to party especially hard. They’re fun spots if...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a tim...

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

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