THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

  • by: Maggie Mahar
  • On: 27, Aug 2019
25 min read
6 min read

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a mellow, enjoyable hum. Yet, you walk into the city’s newest bar, and are greeted with the worst sort...

7 min read

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celebrity ownership/branding/marketing/whatever can be a welcome sign of quality. For others (being in th...

7 min read

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admittedly well-earned) reputation as the life of the party. While we won’t argue that tequila is a good w...

3 min read

How to Navigate the Wide World of Rum

We’ve said it before, and we’ll say it again: rum is on the rise! In 2018, rum showed gains in case and dollar growth in the ultra-premium and premium segments.* Innovative bartenders are starting to ...

6 min read

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning that the British were en-route to the Americas. 

7 min read

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or America’s heartland, but that era has come and gone. Over the past decade, Japan has risen to prominence ...

7 min read

Bartenders Swear by it: The Lowdown on the Highball Cocktail

You’d be hard-pressed to find a more vaguely defined drink than the highball. Generally speaking, it’s some family of mixer-dominant drinks featuring booze and carbonate, but where does one draw the l...

8 min read

Libation Celebration: The Ultimate Guide to International Beer Day

These days, it seems like America has a pretty good handle on all things hoppy and brewed. But, August 2nd is the official International Beer Day. So, we thought it was about time we start looking acr...

6 min read

3 Wine Trends That Aren't Rose

We’re just going to get this out of the way: rosé is likely here to stay (for a while). 

8 min read

Virtue is Making America's Best Cider

America’s revitalized interest in cider isn’t exactly a secret, and it’s certainly not breaking news. Over the past decade or so, Americans have steadily and quickly come to love craft cider, starting...

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