The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Everything You Need to Know about Marijuana-Infused Beverages

There was a lot of cannabis optimism heading into 2020: the dusty old stigma had been all but swept ...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the savory, spic...

Increase Foot Traffic With These 6 March Madness Promotions

It's that time of year again: March Madness. You need to have drinks on tap, promotions ready to go,...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers hav...

5 Winter Wines You Need on Your Menu

The holiday season is now upon us, and it’s time to stock up the wine fridge with some of the best l...

Here's Why You're Seeing Bananas Everywhere

The cocktail scene these days is bananas (que the Gwen Stefani references, please). But, really -- b...

Are Food Halls The New Food Trucks?

When Food Trucks first burst onto the culinary scene, you’d have thought they were gonna bankrupt th...

Stock Up Alert: Black Wednesday's Top Ordered Beer and Spirits

Brace for impact. Black Wednesday is upon us and this year is expected to be bigger than ever. If yo...

Taking Advantage of Restaurant Trends: A How-To Guide

We’ve done trend-predicting before, and although it’s great to stay abreast of the latest-and-greate...

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