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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The new year brings with it plenty of fresh trends, resolutions and other reasons to reinvent, so we want to give you a beverage industry digital equivalent! We scoured the data treasure troves at Provi to share with you the beverage trends we're seeing emerge for this 2022 winter season.

We compiled our data from November - December 2021, showcasing the top Beer, Wine and Spirits subcategories and brands selling across the country. Take a look at the data and see what products you should add to your order this winter!

 

Pale Lagers are the Golden Go-to Beers

lager beerCold weather won't deter beer fans from cracking open a cold one, especially ones of the golden variety. Pale Lager is coming out on top so far this season, almost doubling its share gain compared to the second subcategory of Pre-mixed Cocktails.

Subcategory MoM % pt Increase in Share
Pale Lager 2.39%
Pre-mixed Cocktail 1.21%
Mexican Style 1.12%
Hard Seltzer 0.97%
Witbier 0.86%

Top 5 Share-Gaining Pale Lagers by Market Share

Product name MoM % pt Increase in Share
Stella Artois 10.48%
Peroni Nastro Azzurro 0.49%
Old Style 0.43%
Montucky Cold Snacks Pride 0.29%
Harp Lager 0.26%

Top 5 Share-Gaining Pre-Mixed Cocktails by Market Share

Product name MoM % pt Increase in Share
High Noon Cocktails Watermelon 10.74%
High Noon Cocktails Pineapple 9.79%
High Noon Cocktails Peach 5.18%
Cutwater Lime Tequila Margarita 4.04%
Cutwater Vodka Mule 3.04%

Top 5 Share-Gaining Mexican Style by Market Share

Product name MoM % pt Increase in Share
Modelo Especial 11.76%
Dos Equis Lager Especial 3.30%
Pacifico Clara 1.57%
Cruz Blanca Mexico Calling 0.26%
Epic Brewing Los Locos 0.13%

Top 5 Share-Gaining Hard Seltzer by Market Share

Product name MoM % pt Increase in Share
White Claw Hard Seltzer Black Cherry 4.28%
TRULY Hard Seltzer Strawberry Lemonade 3.53%
White Claw Hard Seltzer Mango 2.54%
Great Divide Whitewater Mango Ginger 0.18%
Bud Light & Clamato Chelada Fuego 0.10%

Top 5 Share-Gaining Witbier by Market Share

Product name MoM % pt Increase in Share
Blue Moon Belgian White 2.13%
Hitachino Nest White Ale 0.70%
Samuel Adams Cold Snap Seasonal Beer 0.60%
Forbidden Root Strawberry Basil 0.46%
Port City Optimal Wit 0.09%

 

 

Bourbon Beats the Rest of the Spirits

liquor bottle display"America's whiskey" is leading the share growth charge for the spirits subcategories overall, with top-seller vodka coming in a close second. It makes sense—after all, the cold weather months are when patrons opt for those darker liquored cocktails to keep warm. 

Subcategory MoM % pt Increase in Share
Bourbon Whiskey 3.93%
Plain Vodka 2.50%
Scotch Whisky 2.44%
Blanco Tequila 2.12%
Rye Whiskey 1.67%

Top 5 Share-Gaining Bourbon by Market Share

Product name MoM % pt Increase in Share
Woodford Reserve Kentucky Straight Bourbon Whiskey 6.45%
Old Forester Classic 86 Proof 2.94%
Basil Hayden Bourbon Whiskey 1.66%
Knob Creek Kentucky Straight Bourbon Whiskey 1.34%
Maker's Mark Bourbon Whisky 0.92%

Top 5 Share-Gaining Vodka by Market Share

Product name MoM % pt Increase in Share
Tito's Handmade Vodka 6.73%
New Amsterdam Original Vodka 2.08%
Ketel One Vodka 2.07%
Barton Vodka 0.56%
Mile High Elevate Vodka 0.45%

Top 5 Share-Gaining Scotch by Market Share

Product name MoM % pt Increase in Share
The Macallan Sherry Oak 18 Year Old 3.95%
Johnnie Walker Blue Label 2.87%
Johnnie Walker Gold Label Reserve 2.08%
The Balvenie 12 Year Old DoubleWood 1.65%
Lagavulin 16 Year Old 1.33%

Top 5 Share-Gaining Tequila by Market Share

Product name MoM % pt Increase in Share
Casamigos Blanco 8.27%
el Jimador Silver Tequila 4.79%
Milagro Silver 1.88%
1800 Tequila Silver 1.28%
Herradura Silver 1.21%

Top 5 Share-Gaining Rye Whiskey by Market Share

Product name MoM % pt Increase in Share
Bulleit 95 Rye 3.67%
Templeton Rye 1.89%
WhistlePig Rye 15 Year Old 1.67%
Basil Hayden Dark Rye Whiskey 1.19%
WhistlePig PiggyBack Rye 1.15%

 

Cava Can't Be Caught Amongst Wines

bottles of winePopping bottles is almost synonymous with ringing in the new year, so it's no surprise Cava is leading the share growth charge for the wine category leading up to New Year's Eve. Three reds and a white fill out the rest of the top 5 nicely.

Subcategory MoM % pt Increase in Share
Cava 2.20%
Pinot Noir 1.02%
Cabernet Sauvignon 0.74%
Malbec 0.45%
Sauvignon Blanc 0.38%

Top 5 Share-Gaining Cava by Market Share

Product name MoM % pt Increase in Share
Campo Viejo Gran Campo Viejo Brut Reserva Cava 70.61%
Marques de Caceres Cava Brut 0.56%
Bodegas Naveran Dama Cava -0.05%
Mistinguett Cava Brut Nature -0.09%
Raventos l'Hereu Blanc de Blancs -0.11%

Top 5 Share-Gaining Pinot Noir by Market Share

Product name MoM % pt Increase in Share
Francis Ford Coppola Diamond Collection Pinot Noir 3.30%
Mark West Pinot Noir 3.24%
Bridlewood Estate Winery California Pinot Noir 1.31%
Cavit Pinot Noir Provincia di Pavia IGT 1.17%
Estancia Pinot Noir 1.06%

Top 5 Share-Gaining Cabernet Sauvignon by Market Share

Product name MoM % pt Increase in Share
J. Lohr Seven Oaks Cabernet Sauvignon 3.44%
Silver Oak Napa Valley Cabernet Sauvignon 1.31%
Decoy California Cabernet Sauvignon 0.96%
Hess Collection Allomi Vineyard Napa Valley Cabernet Sauvignon 0.94%
Franciscan Estate Cabernet Sauvignon 0.87%

Top 5 Share-Gaining Malbec by Market Share

Product name MoM % pt Increase in Share
Alamos Malbec 3.54%
Achaval Ferrer Malbec 3.06%
Terrazas de los Andes Reserva Malbec 2.08%
Susana Balbo Signature Malbec 1.55%
Tikal Amorio Malbec 1.14%

Top 5 Share-Gaining Sauvignon Blanc by Market Share

Product name MoM % pt Increase in Share
Nobilo Marlborough Sauvignon Blanc 2.25%
Whitehaven Marlborough Sauvignon Blanc Select 1.80%
Giesen Marlborough Sauvignon Blanc 1.48%
Dourthe La Grande Cuvee Sauvignon Blanc 0.82%
Proverb Sauvignon Blanc 0.76%

 

Whether you're looking to spruce up one category or add something from all three, these 75 products will give you something to think about next time you submit your order!

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