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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Brent Gladney

Provi Announces $100M in New Funding on $750M Valuation to Take the Alcohol Industry Online

Latest Investment Rounds Led by D1 Capital Partners, CPMG, Bessemer Venture Partners and Nosara Capi...

Stock Your Bar with America’s Spirit: The 6 Best Types of Bourbon

The Scottish have their scotch and the Canadians have their rye, but today we’re going to talk about...

The Big Brew Hunt: 7 American Beer Brands to Watch

Which country has the world’s greatest beer brands? There’s the strong contender Belgium, with brand...

The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that p...

Best Bartending Tips from Those Behind the Bar

Being a great bartender requires more than just knowing to shake a Mai Tai or stir a Manhattan. A ba...

The Bar Necessities: Must-Have Bar Equipment

The shelves are lined with bottles, the coolers are stocked with beer and the kegs are primed and re...

See How One Sports Bar Got an Unexpected Sales Boost from Pandemic Change

Making the smart technology choice to use Provi is just one of the ways bars and restaurants are imp...

Liquor Lingo 101: Learn to Speak like a Bartender

It doesn’t matter if you’ve spent more time ordering drinks or making them, you’ve probably heard so...

Bar Profit & Loss: Tips for Staying in the Black

You finally did it: you built your dream bar where you hope everyone comes together. The jukebox is ...

Monitor the Metrics: Compare Your Restaurant Numbers to these Benchmarks

Whether you’ve been running your own restaurant for years or you’ve just started brainstorming your ...

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