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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.


Brent Gladney

Best Bartending Tips from Those Behind the Bar

Being a great bartender requires more than just knowing to shake a Mai Tai or stir a Manhattan. A ba...

The Bar Necessities: Must-Have Bar Equipment

The shelves are lined with bottles, the coolers are stocked with beer and the kegs are primed and re...

See How One Sports Bar Got an Unexpected Sales Boost from Pandemic Change

Making the smart technology choice to use Provi is just one of the ways bars and restaurants are imp...

Liquor Lingo 101: Learn to Speak like a Bartender

It doesn’t matter if you’ve spent more time ordering drinks or making them, you’ve probably heard so...

Bar Profit & Loss: Tips for Staying in the Black

You finally did it: you built your dream bar where you hope everyone comes together. The jukebox is ...

Monitor the Metrics: Compare Your Restaurant Numbers to these Benchmarks

Whether you’ve been running your own restaurant for years or you’ve just started brainstorming your ...

The Best Mezcal Brands to Stock Your Bar for Any Occasion

There’s an old saying in the Oaxaca region of Mexico that states: “For all bad, Mezcal, and for all ...

Bar Chemistry 101: Cocktail Syrups and Bitters Recipes

Everyone has their drink of choice, but whether it’s a Negroni, Daiquiri, Old Fashioned or something...

The CANdemic: Dealing with the Aluminum Can Shortage

We’re more than a year into the COVID-19 pandemic and the aluminum can shortage is still affecting t...

The Bar Boom is Back: Alcohol Sales Up Across Major US Cities

Did you hear that? That’s the sound of ice tinkling in cocktail glasses. As vaccination rates slowly...

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