The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Brent Gladney

Brent Gladney

Cases and Case Deals: How Retailers Are Saving Up to 30%

There's no real secret when it comes to the savings you can have when you buy in bulk, so why aren't...

5 Awesome Autumn Cocktails for Your Bar This Season

Closets are lined with flannel and grocery stores are stocked with gourds, so it’s only natural for ...

Chalkboard Inspiration for Your Bar or Restaurant

Ah, the unassuming bar and restaurant chalkboard. No one expects it to be the source of information,...

The Top Beverage Trends of 2021 Heading into Fall

The first half of 2021 is packed up, and we’re just getting ready to unpack the data! We analyzed hu...

The Big Brew Hunt: 7 American Beer Brands to Watch

Which country has the world’s greatest beer brands? There’s the strong contender Belgium, with brand...

The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that p...

Best Bartending Tips from Those Behind the Bar

Being a great bartender requires more than just knowing to shake a Mai Tai or stir a Manhattan. A ba...

The Bar Necessities: Must-Have Bar Equipment

The shelves are lined with bottles, the coolers are stocked with beer and the kegs are primed and re...

See How One Sports Bar Got an Unexpected Sales Boost from Pandemic Change

Making the smart technology choice to use Provi is just one of the ways bars and restaurants are imp...

Liquor Lingo 101: Learn to Speak like a Bartender

It doesn’t matter if you’ve spent more time ordering drinks or making them, you’ve probably heard so...

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