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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Brent Gladney

Boost Your Business by Improving Your Profitability

Bars and restaurants are revolving doors of management concerns. You have inventory to consider, pro...

Trending at Zero Proof: The Hype of Non-Alcoholic Wine & Spirits

Zero and low ABV beer, aka “near beer”, have been around for decades, whether through appeasing proh...

Cases and Case Deals: How Retailers Are Saving Up to 30%

There's no real secret when it comes to the savings you can have when you buy in bulk, so why aren't...

5 Batch Cocktail Recipes to Keep Your Crowds Happy

It happens more often than you'd think: a dozen or more customers approach the bar at the same time,...

5 Awesome Autumn Cocktails for Your Bar This Season

Closets are lined with flannel and grocery stores are stocked with gourds, so it’s only natural for ...

Chalkboard Inspiration for Your Bar or Restaurant

Ah, the unassuming bar and restaurant chalkboard. No one expects it to be the source of information,...

The Top Beverage Trends of 2021 Heading into Fall

The first half of 2021 is packed up, and we’re just getting ready to unpack the data! We analyzed hu...

Stock Your Bar with America’s Spirit: The 6 Best Types of Bourbon

The Scottish have their scotch and the Canadians have their rye, but today we’re going to talk about...

The Big Brew Hunt: 7 American Beer Brands to Watch

Which country has the world’s greatest beer brands? There’s the strong contender Belgium, with brand...

The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that p...

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