<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118821590194430&amp;ev=PageView&amp;noscript=1">


The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

step-3-communicate

This smash-hit cocktail bar serves up drinks and small plates in Chicago’s west loop. Provi sat down with Provi user Donavan Mitchem, Moneygun’s Beverage Director, to chat about his role and how he helped to update Moneygun’s strategy during the COVID-19 shutdown. Moneygun’s interior was expanded and the business has also taken in the next-door outdoor space, Lou’s Backyard, complete with a separate menu and fun activities.


Mitchem grew his experience in Chicago by working with some great and talented bar staff which eventually landed him his role as the Beverage Director of Moneygun.
"Being nominated for a Spirit Award was kind of the pinnacle of my time here," he proclaims. "We've been listed in publications and put on lists...it's a great bar to work at. They give me an alarming amount of creative control, which I haven't messed up yet."

7N1A4012Despite all the accolades and the hype, Moneygun thrives on being "just a bar." They don't have a niche or an angle beyond that of just serving great cocktails. With a menu of 40 well-known cocktails, Mitchem banks on the familiarity of those staples keeping the business so popular. And even though the neighborhood competition is "cutthroat with great food and drink," Mitchem is keen on staying in their lane.

"The pandemic wasn't the best for us, but we stuck to our core values and what we wanted to bring to our neighborhood and the scene, and that's led us to be super successful."

7N1A4172When the pandemic first hit, Moneygun added pickup and delivery options that became commonplace among most businesses, but Mitchem felt it wasn't enough. He wanted to help create a safe space where people could feel comfortable whether there was a pandemic or not. So that's when they did a full renovation.

"People are really about going out and being in the experience now, and seeing them respond by lining up around the corner is a litmus test enough that we're doing the right things."

But now his career is taking a turn into the role of teacher. Mitchem is looking ahead to the next generation of bar staff and talent in Chicago. He cycles in bartenders often to let Moneygun's eclectic environment rub off on them. "It's a hell of an environment to learn in."

After everything that's happened, Mitchem is still confident the industry is on the cusp of a new renaissance. "The pandemic put a lot of great places out of business, which is very sad, but that leaves us with a surplus of talent, property and investors that are trying to get back into the space. I think that'll give a lot of people, especially black and brown people, the ability to enter our game. I think you'll see things you've never seen before."

Subscribe to Get Industry Insights Delivered Straight to Your Inbox

Malt_Provi_Illustration_Web_EmailHeaders_ProviFlights_400x300_020921_v1-01-1

By submitting this you will be receiving our latest updates on post.

Provi_Podcast-Logo

Tap into fresh insights on-the-go with Fresh Tap by Provi

Listen to the Podcast

Related Posts

The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that providing a venue for...

See How One Sports Bar Got an Unexpected Sales Boost from Pandemic Change

Making the smart technology choice to use Provi is just one of the ways bars and restaurants are improving sales and dri...

Discover Provi Marketplace

Simplify the Way You Stock Your Bar

See how Provi helps thousands of bars, restaurants and retailers save 200 hours a year with a single app for browsing product catalogs, ordering, and messaging your reps.

Learn More

Comments

Comment to Tell Us Your Thoughts