THE CRAFT

Beer has always been there for us. It’s the Great Mediator. It has always given us an excuse to socialize and slow down. But now, Covid-19 seems to have brought every industry to a grinding halt. The ...

Normally we'd be posting about new beer releases today. But, as you know, thing's aren't normal right now. As the global pandemic continues to wreck havoc world-wide, breweries have been forced to get...

It’s a new season and a new year, and that means one thing: trend prediction. At Provi, we talk a lot about how the industry is at the mercy of customers’ ever-changing palates, and today, we’re going...

E-commerce has changed the way consumers shop -- that’s hardly news. From everyday retail to niche product needs, there’s an e-commerce solution for just about everything under the sun. It’s easy to t...

We aren’t going to pull any punches here: the restaurant business is usually the first to take a hit when a crisis occurs. And with the coronavirus pandemic having spread across nearly every state, th...

Many industries are beginning to feel the effects of the coronavirus (COVID-19) outbreak. But none more so than the hospitality industry. Bars, restaurants, hotels and cruise ships are experiencing a ...

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree: Building long-term relationships is the key to long-term success. These types of long-lasting relat...

Promotions are no small part of the restaurant game. While everyone would love for their businesses to get by on word-of-mouth alone, that’s an extremely rare situation for a restaurant to be in. In r...

The cocktail scene these days is bananas (que the Gwen Stefani references, please). But, really -- banana has become the flavor-du-jour in recent years, appearing in everything from Art Basel to Banan...