THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

5 Simple Tips to Boost Your eCommerce Conversion Rate

  • by: Maggie Mahar
  • On: 1, Nov 2020
24 min read
6 min read

5 Simple Tips to Boost Your eCommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guests with creative cocktails and tasty treats. You can compare that effort with luring customers to you...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images and snappy copy. Now what? Granted, your Storefront will be viewed by thousands of beverage buyers....

5 min read

5 Ways Craft Beer can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Yet, while sales and production have been declining for the past decade, the number of brewery jobs ha...

11 min read

How Local Distilleries are Coping in the Age of the Coronavirus

As you can imagine, Covid-19 has been extremely disruptive to the hospitality industry, which has, in turn, affected the spirits industry in unprecedented ways. As a producer of craft spirits myself, ...

8 min read

How Beverage Brands are Leveraging Social Media Today

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. After all, at least 1 in 3 people share photos of their drinks on Facebook or Instagram, often with ...

5 min read

How Coronavirus is Impacting the Craft Beer Industry

Beer has always been there for us. It’s the Great Mediator. It has always given us an excuse to socialize and slow down. But now, Covid-19 seems to have brought every industry to a grinding halt. The ...

27 min read

Craft Breweries Offering Beer To-Go By State

Normally we'd be posting about new beer releases today. But, as you know, thing's aren't normal right now. As the global pandemic continues to wreck havoc world-wide, breweries have been forced to get...

6 min read

Meet 5 Of Spring's Biggest Beverage Trends

It’s a new season and a new year, and that means one thing: trend prediction. At Provi, we talk a lot about how the industry is at the mercy of customers’ ever-changing palates, and today, we’re going...

6 min read

How E-Commerce is Impacting Bars and Restaurants

E-commerce has changed the way consumers shop -- that’s hardly news. From everyday retail to niche product needs, there’s an e-commerce solution for just about everything under the sun. It’s easy to t...

6 min read

Coronavirus (COVID-19): How Food and Beverage is Coping

We aren’t going to pull any punches here: the restaurant business is usually the first to take a hit when a crisis occurs. And with the coronavirus pandemic having spread across nearly every state, th...

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