THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers have a versatile palette, eager to chase trends like non-alcoholic spirits and spiked kombucha. The bev...

7 min read

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing development of microbreweries combined with the major brands working to appease their health-conscious cust...

5 min read

6 Hacks to Increase Revenue During Restaurant Slow Seasons

Bars and restaurants are suffering from slow sales in every market. Compounding this problem is the fact that there are some naturally slow times in the year, such as between New Year’s Day and Februa...

6 min read

5 Simple Tips to Boost Your eCommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guests with creative cocktails and tasty treats. You can compare that effort with luring customers to you...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images and snappy copy. Now what? Granted, your Storefront will be viewed by thousands of beverage buyers....

5 min read

5 Ways Craft Beer can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Yet, while sales and production have been declining for the past decade, the number of brewery jobs ha...

11 min read

How Local Distilleries are Coping in the Age of the Coronavirus

As you can imagine, Covid-19 has been extremely disruptive to the hospitality industry, which has, in turn, affected the spirits industry in unprecedented ways. As a producer of craft spirits myself, ...

8 min read

How Beverage Brands are Leveraging Social Media Today

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. After all, at least 1 in 3 people share photos of their drinks on Facebook or Instagram, often with ...

5 min read

How Coronavirus is Impacting the Craft Beer Industry

Beer has always been there for us. It’s the Great Mediator. It has always given us an excuse to socialize and slow down. But now, Covid-19 seems to have brought every industry to a grinding halt. The ...

27 min read

Craft Breweries Offering Beer To-Go By State

Normally we'd be posting about new beer releases today. But, as you know, thing's aren't normal right now. As the global pandemic continues to wreck havoc world-wide, breweries have been forced to get...

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