The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Everything You Need to Know about Marijuana-Infused Beverages

There was a lot of cannabis optimism heading into 2020: the dusty old stigma had been all but swept ...

Celebrating the Success of Women in Spirits

Almost all of us know incredible and impactful women, and the best of us find ways to celebrate them...

A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers hav...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

6 Hacks to Increase Revenue During Restaurant Slow Seasons

Bars and restaurants are suffering from slow sales in every market. Compounding this problem is the ...

5 Simple Tips to Boost Your eCommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guest...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images...

5 Ways Craft Beer can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

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