THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

How Hand Sanitizer Saved One Florida Distillery

  • by: Maggie Mahar
  • On: 13, Aug 2020
25 min read
6 min read

How Hand Sanitizer Saved One Florida Distillery

If you had told Camden Ford last year that his Florida-area distillery would be churning out hand sanitizer, he would probably look at you like you had one too many shots of his whiskey. But if you ta...

11 min read

How Local Distilleries are Coping in the Age of the Coronavirus

As you can imagine, Covid-19 has been extremely disruptive to the hospitality industry, which has, in turn, affected the spirits industry in unprecedented ways. As a producer of craft spirits myself, ...

8 min read

How Beverage Brands are Leveraging Social Media Today

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. After all, at least 1 in 3 people share photos of their drinks on Facebook or Instagram, often with ...

5 min read

How Coronavirus is Impacting the Craft Beer Industry

Beer has always been there for us. It’s the Great Mediator. It has always given us an excuse to socialize and slow down. But now, Covid-19 seems to have brought every industry to a grinding halt. The ...

27 min read

Craft Breweries Offering Beer To-Go By State

Normally we'd be posting about new beer releases today. But, as you know, thing's aren't normal right now. As the global pandemic continues to wreck havoc world-wide, breweries have been forced to get...

6 min read

Meet 5 Of Spring's Biggest Beverage Trends

It’s a new season and a new year, and that means one thing: trend prediction. At Provi, we talk a lot about how the industry is at the mercy of customers’ ever-changing palates, and today, we’re going...

6 min read

How E-Commerce is Impacting Bars and Restaurants

E-commerce has changed the way consumers shop -- that’s hardly news. From everyday retail to niche product needs, there’s an e-commerce solution for just about everything under the sun. It’s easy to t...

6 min read

Coronavirus (COVID-19): How Food and Beverage is Coping

We aren’t going to pull any punches here: the restaurant business is usually the first to take a hit when a crisis occurs. And with the coronavirus pandemic having spread across nearly every state, th...

126 min read

The Latest News on COVID-19's Impact on Bars & Restaurants

Many industries are beginning to feel the effects of the coronavirus (COVID-19) outbreak. But none more so than the hospitality industry. Bars, restaurants, hotels and cruise ships are experiencing a ...

6 min read

4 Tech-y Tips for Building Better Account Relationships

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree: Building long-term relationships is the key to long-term success. These types of long-lasting relat...

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