THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

5 Genius Promotion Ideas for Bars and Restaurants

Promotions are no small part of the restaurant game. While everyone would love for their businesses to get by on word-of-mouth alone, that’s an extremely rare situation for a restaurant to be in. In r...

6 min read

8 Hacks To Transition Your Bar From Winter To Spring

 

6 min read

Here's Why You're Seeing Bananas Everywhere

The cocktail scene these days is bananas (que the Gwen Stefani references, please). But, really -- banana has become the flavor-du-jour in recent years, appearing in everything from Art Basel to Banan...

7 min read

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly improving, you run the risk of getting left in the dust. Luckily, ‘constantly improving’ doesn’t have to ...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

6 min read

Dry January: The Top Five Hottest Non-Alcoholic Beers

It’s that time of year again -- Dry January. Although decidedly difficult to observe for those of you in the industry, Dry January is a UK-based public health campaign that’s recently made its way to ...

Low-Cost, High Margin: 10 Wickedly Profitable Cocktails

Note: Figures referenced in this report come from a recent BevSpot report on cocktail profitability.

1 min read

Stock Up Alert: Black Wednesday's Top Ordered Beer and Spirits

Brace for impact. Black Wednesday is upon us and this year is expected to be bigger than ever. If you’re reading this, then you probably know what it is. But, for the uninitiated, it’s the “biggest pa...

5 min read

These 4 Beverage Trends will Boost Your Bar Sales this Summer

When it comes to alcoholic beverage trends, it can be difficult to sort fact from fiction. It seems like every day we’re learning about the rise of an obscure beer style, the death of a legacy brand, ...

5 min read

Keeping it Light: The Low-Calorie Craft Beer Boom

Last year Dogfish Head Founder, Sam Calagione, told Esquire Magazine:

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