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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Last-Minute Valentine's Day Ideas For Your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

The Most Haunted Bars in America

It’s that time of year again. Time to get weird. Time to get spooked. So, for those feeling the spir...

The Art of Serving Absinthe

Through no fault of its own (but perhaps the fault of its proponents), absinthe has achieved legenda...

Oktoberfest Beer: Everything You Need To Know

Fall means different things to different people. To us at Provi (and we suspect many of you), fall m...

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a ...

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celeb...

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admitt...

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning t...

Libation Celebration: The Ultimate Guide to International Beer Day

These days, it seems like America has a pretty good handle on all things hoppy and brewed. But, Augu...

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