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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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  • by: Maggie Mahar
  • 6 min read

The Most Haunted Bars in America

The Most Haunted Bars in America

It’s that time of year again. Time to get weird. Time to get spooked. So, for those feeling the spir...

The Art of Serving Absinthe

Through no fault of its own (but perhaps the fault of its proponents), absinthe has achieved legenda...

Oktoberfest Beer: Everything You Need To Know

Fall means different things to different people. To us at Provi (and we suspect many of you), fall m...

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a ...

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celeb...

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admitt...

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning t...

Libation Celebration: The Ultimate Guide to International Beer Day

These days, it seems like America has a pretty good handle on all things hoppy and brewed. But, Augu...

Virtue is Making America's Best Cider

America’s revitalized interest in cider isn’t exactly a secret, and it’s certainly not breaking news...

Dogfish Head's Sam Calagione: From Weird to Wonderful

When we started research for this article, we thought Dogfish Head Brewery would be the ‘story of un...

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