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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Everything You Need to Know about Marijuana-Infused Beverages

There was a lot of cannabis optimism heading into 2020: the dusty old stigma had been all but swept ...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the savory, spic...

Top 5 Most Popular Wines According to Sommeliers

Whether a bar owner is trying to put together a list of wines for their bar’s grand opening or refre...

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers hav...

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopp...

Meet 5 Of Spring's Biggest Beverage Trends

It’s a new season and a new year, and that means one thing: trend prediction. At Provi, we talk a lo...

Why Organic Beer Should Be On Your Radar

Remember the great corn syrup battle of Superbowl 2019? When two of the largest beer manufacturers b...

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly impro...

Craft Beer's Latest Obsession: The Milkshake IPA

“Milkshake beers are not a trend or acceptable with traditional or even modern styles…No excuses. [s...

IPA Style Beer Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of bee...

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