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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Meet 5 Of Spring's Biggest Beverage Trends

It’s a new season and a new year, and that means one thing: trend prediction. At Provi, we talk a lo...

Why Organic Beer Should Be On Your Radar

Remember the great corn syrup battle of Superbowl 2019? When two of the largest beer manufacturers b...

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly impro...

Craft Beer's Latest Obsession: The Milkshake IPA

“Milkshake beers are not a trend or acceptable with traditional or even modern styles…No excuses. [s...

IPA Style Beer Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of bee...

How to Navigate the Wide World of Rum

We’ve said it before, and we’ll say it again: rum is on the rise! In 2018, rum showed gains in case ...

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or Ameri...

The History of the Highball Cocktail

You’d be hard-pressed to find a more vaguely defined drink than the highball. What is a highball coc...

3 Wine Trends That Aren't Rose

We’re just going to get this out of the way: rosé is likely here to stay (for a while). 

Sour Beer Guide: From Berliner Weisse to Oud Bruin

Over the past several years, sour beers have been everything but a secret. The bright, tangy brews h...

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