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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Bar Chemistry 101: Cocktail Syrups and Bitters Recipes

Everyone has their drink of choice, but whether it’s a Negroni, Daiquiri, Old Fashioned or something...

7 Emerging Wine Regions for Your Beverage Program

You already know the usual suspects of the wine world, including the South of France, Argentina, Ita...

The Argument For and Against the Free Pour

To free pour or not to free pour: that is the question.

How To Clean Draft Beer Lines & Why It's Essential to Your Bottom Line

Beer is considered sacred by many, and has undoubtedly played a role in human civilization since anc...

Everything You Need to Know about Marijuana-Infused Beverages

The dusty old stigma of "marijuana = bad" is beginning to drift away. As more and more states contin...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the savory, spic...

Top 5 Most Popular Wines According to Sommeliers

Whether a bar owner is trying to put together a list of wines for their bar’s grand opening or refre...

Beyond Resilience: The Black-Owned Beverage Business Boom

The modern beverage marketplace prioritizes choice, flexibility and variance. Today’s consumers have...

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopp...

5 Ways Craft Beer Can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

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