The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Essential Spirits for Summer Cocktails

Summer’s coming! It’s time to swap out some of that heavy, dark stuff for some lighter, more refresh...

The Ready to Drink Canned Cocktail Market

Canned cocktails. What a time to be alive.

Tequila Alternative: Liquor Like Tequila

Don’t get us wrong -- we love a good añejo But when you look more closely at the canon of native Mex...

Hold the ABV: The Next Big Thing in Booze is Zero-Proof

Once upon a time, the word "mocktail" referred to a cocktail that omitted the alcohol, but nowadays ...

Whiskey Business: The Top 7 Craft Whiskeys You Need on Your Bar Shelf

Not too long ago, whiskey had an image problem: one that was exclusive to middle-aged dads and smoke...

The Trick to Really Good Cocktails: Artisanal Ice

A deep dive into the underground artisanal ice scene. And it’s hotter than you think.

CBD Cocktails and Mixology

CBD, Cannabis, and Mixology

Craft Beer Design: What Consumers Really Want

Quality keeps them coming back. Good looks make them care in the first place.

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