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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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5 Ways Craft Beer Can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

How to Build a Fall Drink Menu that Sells

Like most establishments when Autumn rolls around the corner, you're probably looking to revise your...

5 Spring Cocktail Trends to Consider This Year

It's that time of year again. It's trend forecast season. The industry, by and large, is at the merc...

Why Organic Beer Should Be On Your Radar

Remember the great corn syrup battle of Superbowl 2019? When two of the largest beer manufacturers b...

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly impro...

Craft Beer's Latest Obsession: The Milkshake IPA

“Milkshake beers are not a trend or acceptable with traditional or even modern styles…No excuses. [s...

IPA Style Beer Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of bee...

How to Navigate the Wide World of Rum

We’ve said it before, and we’ll say it again: rum is on the rise! In 2018, rum showed gains in case ...

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or Ameri...

The History of the Highball

You’d be hard-pressed to find a more vaguely defined drink than the Highball. What is a Highball? Ge...

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