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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Every time the summer weather starts peeking out of the clouds, people start getting the itch. What itch? The one that is only satisfied by an ice-cold drink in hand, sitting on a sunny patio. If you run a bar or restaurant, you want to satisfy that itch with the top trending products around, and just like the pandemic caused a shift in everyone's psyche, it also had an effect on drinking preferences. So what's changed in the world of refreshing summer drinks since last year? 

In preparation for your big summer comeback moment and in celebration of summer's hottest trends, we want to answer just that. From the explosive ready-to-drink (RTD) category—and with data provided by the latest Provi Pulse Report—take a look at the most influential RTD products and brands you can find at on-premise parties this summer. 

Top Selling Ready-to-Drink Brands and Products for Summer

Canned Cocktails for summer

It should come as no surprise that RTDs made the list of the top summer drink trends this year. The category has been growing for a decade now, and shows no signs of stopping. The versatility and variety of RTD flavors appeals to more consumers than ever before and helps cement the category as a perennial summer favorite. The category is healthy-ish, at least in terms of being low-calorie and gluten-free, making it the drink of choice for those who want to spend long hours in the summer sun or stake out a spot on a downtown patio.

But which RTDs are standing atop the list? Explore these Provi best-sellers to see which products you should stock this summer. 

Top 5 Fastest-Growing Pre-Mixed Cocktail Products

    1. High Noon Pineapple
    2. High Noon Watermelon
    3. High Noon Peach
    4. TRULY Strawberry
    5. High Noon MangoHard seltzer summer drink trends
Top 10 Ready-to-Drink Products
  1. White Claw Hard Seltzer Black Cherry
  2. High Noon Cocktails Pineapple
  3. White Claw Hard Seltzer Mango
  4. High Noon Cocktails Watermelon
  5. High Noon Cocktails Peach
  6. TRULY Hard Seltzer Strawberry Lemonade
  7. Cutwater Lime Tequila Margarita
  8. High Noon Cocktails Black Cherry
  9. High Noon Cocktails Sun Sips Variety Pack
  10. White Claw Hard Seltzer Variety Pack
At the risk of sounding like a broken record in this industry, there's just no sign of the RTD category slowing down. Whether you run a neighborhood bar, night club or corner store, your customers will likely be reaching for a can (or variety pack) of RTDs this summer, so you best stock up on hard seltzers and stock up on canned cocktails to serve them well!


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