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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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After spending over twelve months indoors, your customers are back with a vengeance. They are ready to socialize and spend money in order to make up for lost time. But just as the pandemic caused a shift in everyones psyche, it also had an effect on drinking preferences. So what has changed since you last had three customers deep in your bar? 

In preparation for your big summer comeback moment and in celebration of summer's hottest trends,  we wanted to answer just that. From canned cocktails to hard seltzers, take a look at the most influential ready to drink products and brands fueling on-premise parties this year. 

Top Selling Ready to Drink Brands For Summer

The Canned Cocktail Craze

Canned Cocktails for summer

It should come as no surprise that canned cocktails made the list of the top summer drink trends this year. The category was already picking up steam before the lockdown and now has officially cemented its place in drinking culture.

From January to March alone, ready-to-drink cocktail sales volume exploded by 109%. This growth can more than likely be attributed to the continued success of hard seltzer and consumers inability to craft tasty cocktails at home.

But which canned cocktails have become the most popular with consumers? Explore the list of the top ready-to-drink brands and products you should stock this summer

Top 5 Canned Cocktail Brands

  1. High Noon
  2. Crown Royal
  3. Cutwater Spirits
  4. Long Drink
  5. Monaco

Top 10 Canned Cocktail Products

  1. Crown Royal Peach Tea Whisky Cocktail
  2. Mile High Punching Mule Canned Cocktail
  3. Crown Royal Washington Apple Whisky Cocktail
  4. The Finnish Long Drink
  5. High Noon Cocktails Pineapple
  6. Crown Royal Whisky and Cola Whisky Cocktail
  7. High Noon Cocktails Watermelon
  8. High Noon Cocktails Peach
  9. Canteen Cantina Watermelon Margarita
  10. Coyote Gold Cocktail Margarita

Hard Seltzers Continue To Reign

Hard seltzer summer drink trendsOver the past two years, hard seltzers have continued to gain steam and it's easy to see why. The category is healthy-ish (or rather, healthier), low-calorie and gluten-free, making it the drink of choice for those who have increased their alcohol consumption during the pandemic. On top of that, they fall nicely in with the trend of low-alc products, coming in at about 5%.

All this theory is just fine, but the proof is in the pudding, as usual. In the first three months of 2021 alone, hard seltzer sales volume increased by 84%— and that growth occurred while most of the country was still defrosting! Just imagine the demand as the weather and appetite for social interaction continue to heat up.

As you prepare for summer, explore the top hard seltzer brands and products that will appease your weekend warriors and casual drinkers alike.

Top 5 Hard Seltzer Brands

  1. White Claw
  2. Truly
  3. Bud Light
  4. Hell’s Seltzer
  5. Upslope Brewing

Top 10 Hard Seltzer Products

  1. White Claw Hard Seltzer Black Cherry
  2. White Claw Hard Seltzer Mango
  3. TRULY Hard Seltzer Wild Berry
  4. White Claw Hard Seltzer Variety Pack
  5. White Claw Hard Seltzer Ruby Grapefruit
  6. Hell’s Seltzer Variety Pack
  7. White Claw Hard Seltzer Raspberry
  8. Bud Light Seltzer Black Cherry
  9. White Claw Hard Seltzer Natural Lime
  10. Bud Light Seltzer Mango
While the ready to drink category has been growing for a while, the pandemic may have determined its mainstay status. Whether you are a neighborhood bar, night club, or corner store, your customers will want to celebrate their return with an ice cold ready-to-drink beverage.

 

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