Every time that warmer weather starts to rear its head, people start getting the itch. What itch? The one that is only satisfied by an ice-cold drink in hand, sitting on a sunny patio. If you run a bar or restaurant, you want to satisfy that itch with the top trending products around, and just like the pandemic caused a shift in everyone's psyche, it also had an effect on drinking preferences. So what's changed in the world of refreshing warm-weather drinks since last year?
In preparation for your big warm weather comeback moment and celebration of the season's hottest trends, we want to answer just that. From the explosive ready-to-drink (RTD) category — and with data insights provided by Provi Pulse — take a look at the most influential RTD products and brands you can find at on-premise parties this spring and summer.
Download the latest Provi Pulse report to uncover the top beverage alcohol trends by regions and markets across the U.S.
Top Selling Ready-to-Drink Brands and Products for Summer
It should be no surprise that RTDs made the list of the top spring and summertime drink trends this year. The category has been growing for a decade and shows no signs of stopping. The versatility and variety of RTD flavors appeal to more consumers than ever and help cement the category as a perennial favorite. The category is healthy-ish, at least in terms of being low-calorie and gluten-free, making it the drink of choice for those who want to spend long hours in the sun or stake out a spot on a downtown patio.
But which RTDs are standing atop the list? Explore these Provi best-sellers to see which products you should stock this summer.
Fastest-Growing Pre-Mixed Cocktail Products
- High Noon Hard Seltzer Pineapple
- High Noon Tequila Variety Pack
- High Noon Hard Seltzer Watermelon
- High Noon Tequila Variety Pack (2 Bottles Each of Grapefruit, Lime, Passion Fruit, and Strawberry)
- Canteen Watermelon Vodka Soda
- Jack Daniel's Coca-Cola Canned Cocktail
- TX Whiskey & Cola Cocktail
- Crown Royal Whisky and Cola Whisky Cocktail
- The Finnish Long Drink Traditional
- Canteen Black Cherry Vodka Soda
Top-Selling Ready-to-Drink Brands
- High Noon
- Cutwater Spirits
- The Finnish Long Drink
- Tip Top Proper Cocktails
- Canteen Cocktails
- Jack Daniel's
- Crown Royal
- Deep Eddy Vodka
'At the risk of sounding like a broken record in this industry, there's no sign of the RTD category slowing down. Whether you run a neighborhood bar, night club or corner store, your customers will likely be reaching for a can (or variety pack) of RTDs this year, so you best stock up on canned cocktails to serve them well!