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The Latest Trends in Beverage Alcohol

Provi Pulse provides beverage distributors, suppliers and on- and off-premise retailers with an incredibly and unique look into the trends and overall state of the beer, wine and spirits industry.

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What's Inside Provi Pulse Reports?

Numbers matter when it comes to sales, and each Provi Pulse report provides industry insiders a unique look at the latest data and trends surrounding the beer, wine and spirits landscape.

Provi's Powerful Data

Provi Pulse leverages Provi's unique, first-party marketplace data to provide insight into on- and off-premise buyer behavior.

Industry Insights & Trends

Learn about the latest trends happenings in the bev-alc ecosystem.

Access to Popular New Products

Each report contains new and exciting products from trending distributors and suppliers.


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Latest from The Craft

The ultimate resource for alcohol beverage news, trends and data reports.

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

Corey Hines January 20, 2023

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace data to see what Black-owned and founded beer, wine and spirit brands are trending. From the top-selli...

3 Trends That Will Define Bev-Alc in 2023

Corey Hines January 18, 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up and down as consumer demand and beverage cultures shift. Some trends have longevity while others fiz...

Checking In: The State of Beer, Wine and Spirits in 2023

Corey Hines January 11, 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the latest Provi Pulse data to establish the state of beer, wine and spirits. What categories and subcatego...