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Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manager, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

1,400

Distributor portfolios across 49 U.S. states

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.

Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across 35 states and growing, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.

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Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

RNDC and Provi Finalize Settlement, Enter National Agreement to Enhance Retailer Connectivity

Kelley McGann July 28, 2025

Company News

New integration will improve RNDC ordering experience for licensed retailers on Provi’s B2B online marketplace GRAND PRAIRIE, Texas and CHICAGO, July 28, 2025 - Republic National Distributing Company ...

Provi and CMC Partner to Support Trade Education on B2B Digital Tools

Kelley McGann July 10, 2025

Company News

Provi and CMC Partner to Support Trade Education on B2B Digital Tools Ohio rollout focuses on driving distributor growth through increased adoption of digital solutions CHICAGO, July 9, 2025 — Provi, ...

Provi Welcomes Chief Product and Technology Officer to Drive Digital Growth and Innovation in Beverage Alcohol

Kelley McGann June 20, 2025

Company News

Qingqing Ouyang joins Provi’s executive team to scale its product and technology capabilities across the wholesale ecosystem CHICAGO, June 20, 2025 - Provi, the largest online B2B marketplace for the ...

CAREERS AT PROVI

Learn about our team and apply today.

LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.