OUR JOB IS TO MAKE YOURS EASIER
At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manager, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.
THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY
200k+
Bar restaurant & retail buyers
End-to-end Supply Chain
The only marketplace that connects the entire three-tier system
Direct from distributors
Our trusted product listings and pricing come straight from our distributor partners
1,400
Distributor portfolios across 49 U.S. states
750k+
Active SKUs
A BETTER WAY TO BUY AND SELL ALCOHOL
In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.
Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across all U.S. states, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.
The Latest From Provi
Company news, new hires, trend reports and more.
Southern Glazer’s and Provi Issue Joint Statement Announcing Settlement Agreement
MIAMI and CHICAGO, October 15, 2025 - Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s preeminent distributor of beverage alcohol, and Provi, the largest online B2B digital market...
Regal Wine Co. and Provi Expand Strategic Partnership to Power Seamless B2B Alcohol Order Management Across California
SANTA ROSA, Calif., and CHICAGO, Oct. 7, 2025 — Regal Wine Co., one of California’s leading distributor of fine wines, and Provi, the leading provider of digital B2B solutions for the beverage alcohol...
SevenFifty Daily and Provi Unveil 2025 Beverage Industry Career & Salary Report as Tariffs and Category Shifts Reshape the Workplace
Survey finds optimism through industry, strong pay gains, and narrowed gender gap, with off-premise sentiment softening CHICAGO, Sept. 23, 2025 - Provi, the leading provider of B2B solutions for the b...
CAREERS AT PROVI
Learn about our team and apply today.
LEARN MORE ABOUT PROVI
Check out Provi’s company profile at Built In Chicago.


