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Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manager, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

1,400

Distributor portfolios across 49 U.S. states

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.

Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across all U.S. states, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.

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Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

Provi Partners with Infuzion Solutions to Enhance Distributor Connectivity on B2B Marketplace

Kelley McGann October 29, 2025

Company News

CHICAGO – Oct. 29, 2025 - Provi, the leading digital B2B platform for the beverage alcohol industry, today announced a partnership with Infuzion Solutions, a provider of technology and data solutions ...

Southern Glazer’s and Provi Issue Joint Statement Announcing Settlement Agreement

Kelley McGann October 15, 2025

Company News

MIAMI and CHICAGO, October 15, 2025 - Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s preeminent distributor of beverage alcohol, and Provi, the largest online B2B digital market...

Regal Wine Co. and Provi Expand Strategic Partnership to Power Seamless B2B Alcohol Order Management Across California

Kelley McGann October 7, 2025

Company News

SANTA ROSA, Calif., and CHICAGO, Oct. 7, 2025 — Regal Wine Co., one of California’s leading distributor of fine wines, and Provi, the leading provider of digital B2B solutions for the beverage alcohol...

CAREERS AT PROVI

Learn about our team and apply today.

LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.