Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manager, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

TECHNOLOGY BUILT WITH THE BEVERAGE-ALCOHOL TRADE.

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

1,400

Distributor portfolios across 49 U.S. states

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

Beverage alcohol runs on relationships - between reps, buyers, and the distributors who supply them. We founded Provi in 2016 to make those relationships work better: one place for buyers to discover and order across every distributor, so reps get more time to build better relationships that result in increased sales, and buyers get their whole market in a single view.

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Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

Ryan Philemon July 17, 2026

Randolph, Mass. AND CHICAGO, July 14, 2026 — Burke Distributing, Boston's premier beverage distributor since 1935, today announced the renewal of its partnership with Provi, the leading platform conne...

Provi Expands Enterprise Beverage Management Platform with Launch of Enterprise Plus

Kelley McGann February 25, 2026

Company News

CHICAGO — February 25, 2026 — Provi, the leading platform that unifies product visibility across beverage alcohol for on-and-off premise retailers, today announced the expansion of its enterprise beve...

Opici Family Distributing Announce Continued Partnership With Provi to Strengthen Digital Omnichannel Strategy

Kelley McGann February 3, 2026

Company News

Opici Family Distributing Announce Continued Partnership With Provi to Strengthen Digital Omnichannel Strategy Company leverages Provi as part of a robust digital strategy to enhance engagement and ef...

CAREERS AT PROVI

Learn about our team and apply today.

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LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.

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