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Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manger, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

1,400

Distributor portfolios across 49 U.S. states

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.

Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across 35 states and growing, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.

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provi-sevenfifty

Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

Provi and SevenFifty Daily Launch Virtual Roundtable Series, “Beyond the Glass” Spotlighting Beverage Alcohol Industry Leaders

Inaugural live discussion to take place on Tuesday, June 6, featuring executives from Pernod Ricard USA, Breakthru Beverage Group, Provi, and Beverage Marketing Corporation CHICAGO, May 18, 2023 - Pro...

Provi Accelerates Digitization of B2B Payments in Beverage Alcohol With ProviPay

CHICAGO, May 2, 2023 - Provi,  the largest online marketplace for the beverage alcohol industry, today announced the expansion of its digital solutions with its electronic payment offering, ProviPay. ...

Provi Launches New Product Features to Strengthen Connection Across Beverage Alcohol Three-Tier System

Kelley McGann April 14, 2023

Company News

CHICAGO, April 14, 2023 - Provi, the largest online marketplace for the beverage alcohol industry, today announced new product features that will make the three-tier system more efficient than ever be...

CAREERS AT PROVI

Learn about our team and apply today.

LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.