Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manager, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

1,400

Distributor portfolios across 49 U.S. states

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.

Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across all U.S. states, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.

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Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

Ohio Liquor (OHLQ) Expands Statewide Digital Innovation Initiatives with Provi Integration

Kelley McGann December 1, 2025

Company News

Provi’s B2B Online Marketplace Becomes OHLQ First Wholesale Cloud Integrator to Meet Evolving Ordering Needs for On-Premise Retailers Across Ohio COLUMBUS, OH and CHICAGO, December 1, 2025, – Ohio Liq...

Provi Exceeds $5 Billion in Platform GMV, Cementing Its Role as the Beverage Industry’s Leading Digital Growth Partner

Kelley McGann November 18, 2025

Company News

CHICAGO — Nov. 18, 2025 — Provi, the leading B2B digital platform for the beverage alcohol industry, today announced that more than $5 billion in gross merchandise volume (GMV) has flowed through its ...

Provi and Vermont Department of Liquor and Lottery Partner to Launch 802Spirits Connect – Vermont’s First Digital Spirits Ordering Platform

Kelley McGann November 14, 2025

Company News

Provi selected through competitive RFP to power Vermont’s first digital ordering platform for spirits, partnership signals new era of innovation in beverage alcohol regulation BERLIN, V.T. and CHICAGO...

CAREERS AT PROVI

Learn about our team and apply today.

LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.