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Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manager, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

1,400

Distributor portfolios across 49 U.S. states

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.

Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across all U.S. states, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.

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Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

Provi Announces Digital-First Strategy as Company Owned-Beverage Media Print Titles Transition into Online Offerings

Kelley McGann September 9, 2025

Company News

Company to phase out print services in favor of a more sustainable, digital model - bringing retailer access to pricing and catalogs onto Provi’s B2B online marketplace, while continuing award-winning...

Winebow Renews National Partnership With Provi to Advance Digital Trade Strategy

Kelley McGann August 26, 2025

Company News

Company drives deeper engagement with licensed retailers through its digital portfolio in 17 markets. GLEN ALLEN, Va., and CHICAGO — Aug. 26, 2025 — Winebow, a leading fine wine and spirits importer a...

Provi Joins Women of the Vine & Spirits as a Corporate Member

Kelley McGann August 15, 2025

Company News

CHICAGO – Aug. 15, 2025 - Provi, the largest B2B online marketplace for the beverage alcohol industry, is proud to announce they have joined Women of the Vine & Spirits as an Associate Corporate M...

CAREERS AT PROVI

Learn about our team and apply today.

LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.