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Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manger, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

1,400

Distributor portfolios across 49 U.S. states

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.

Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across 35 states and growing, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.

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Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

Provi Enhances Enterprise Beverage Management Solutions to Meet Growing Needs of National Chains

Kelley McGann February 26, 2024

Company News

CHICAGO Feb. 26, 2024 - Provi, the largest online marketplace for the beverage alcohol industry, today announced its latest product enhancements within its enterprise management solution. The company ...

Cherokee Distributing Announces Partnership with Provi to Enhance Ordering Efficiency and Drive Revenue Growth

Kelley McGann February 6, 2024

Company News

Wholesaler to Utilize Provi’s Digital B2B Marketplace to Support Sales Reps and Foster Stronger Relationships with Licensed Retailers Feb. 6, 2024, KNOXVILLE, Tenn. and CHICAGO - Cherokee Distributing...

Provi Introduces Innovative Product Upgrades to Strengthen Connection Between Distributors and Licensed Retailers

Kelley McGann January 10, 2024

Company News

Company launches sales rep and tailored distributor recommendations, refined retailer onboarding, and cutting-edge search capabilities CHICAGO, Jan. 10, 2024 - Provi, the largest online marketplace fo...

CAREERS AT PROVI

Learn about our team and apply today.

LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.