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Your online marketplace for wholesale alcohol

Whether you’re a supplier, distributor, or a buyer, our marketplace and ecommerce business services are built with you in mind.

OUR JOB IS TO MAKE YOURS EASIER

At Provi, we’re on a mission to solve your workday challenges with modern technology solutions built for an extraordinary, rapidly evolving industry. Whether you’re a bartender, sommelier, shop owner, distributor manger, sales rep, importer or brand manager, everything we offer is designed to bring efficiency to a fragmented purchasing system with easy-to-use technology solutions that are fully three-tier compliant.

THE ALCOHOL INDUSTRY'S GO-TO TECHNOLOGY COMPANY

200k+

Bar restaurant & retail buyers

End-to-end Supply Chain

The only marketplace that connects the entire three-tier system

Direct from distributors

Our trusted product listings and pricing come straight from our distributor partners

35 States

Distributor portfolio across multiple U.S. — and growing

750k+

Active SKUs

A BETTER WAY TO BUY AND SELL ALCOHOL

In 2016, we founded Provi as an innovative ordering solution that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.

Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across 35 states and growing, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers, every day. And it’s happening all in one place.

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Joining Forces to Create an Expanded B2B Marketplace

The Latest From Provi

Company news, new hires, trend reports and more.

Provi Supports NBWA’s Distributors Against Human Trafficking Initiative

Kelley McGann January 31, 2023

Company News

CHICAGO, Jan. 31, 2023 - Provi, the largest online marketplace for the beverage alcohol industry, today announced a campaign to amplify the National Beer Wholesaler Association (NBWA)’s Distributors A...

Provi's Annual Beverage Alcohol Report Reveals Trends That Influence B2B Buyer Behavior

Kelley McGann January 26, 2023

Company News

CHICAGO, Jan. 26, 2023 - Provi, the largest online marketplace for the beverage alcohol industry, today launched its annual Provi Pulse report around B2B beverage alcohol ecommerce trends. The report ...

Former Constellation and Beam Suntory Executive, Bob Robbins, Joins Provi as President and Chief Operating Officer

Kelley McGann January 9, 2023

Company News

CHICAGO, Jan. 10, 2023 - Provi, the largest ecommerce marketplace for the beverage alcohol industry, today announced Bob Robbins as the company’s new President and Chief Operating Officer. Robbins pre...

CAREERS AT PROVI

Learn about our team and apply today.

LEARN MORE ABOUT PROVI

Check out Provi’s company profile at Built In Chicago.