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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Stock Your Bar with America’s Spirit: The 6 Best Types of Bourbon

The Scottish have their scotch and the Canadians have their rye, but today we’re going to talk about...

The Big Brew Hunt: 7 American Beer Brands to Watch

Which country has the world’s greatest beer brands? There’s the strong contender Belgium, with brand...

The Best Mezcal Brands to Stock Your Bar for Any Occasion

There’s an old saying in the Oaxaca region of Mexico that states: “For all bad, Mezcal, and for all ...

Bar Chemistry 101: Cocktail Syrups and Bitters Recipes

Everyone has their drink of choice, but whether it’s a Negroni, Daiquiri, Old Fashioned or something...

5 Emerging Wine Regions for Your Beverage Program

You already know the usual suspects of the South of France, Argentina, Italy, Spain, Portugal, Austr...

The Argument For and Against the Free Pour

To free pour or not to free pour: that is the question.

How To Clean Draft Beer Lines & Why It's Essential to Your Bottom Line

Beer is considered sacred by many, and has undoubtedly played a role in human civilization since anc...

How Seasonal Menu Changes can Positively Impact your Business

Whether the season is moving from summer to fall or winter to spring, you will want to maintain a se...

Everything You Need to Know about Marijuana-Infused Beverages

There was a lot of cannabis optimism heading into 2020: the dusty old stigma had been all but swept ...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the savory, spic...

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