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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Ultimate Guide to Training Your Bar Staff

A bar’s greatest asset is the dedicated staff that runs it. So it makes sense why investing in prope...

Frozen Drink Equipment and Supplies Checklist for Bars

As temperatures climb, customer demand for frozen cocktails like margaritas, daiquiris, and frosé sk...

Large-Format Cocktail and Batch Prep Checklist for Bars

Large-Format Cocktail and Batch Prep Checklist for Bars When summer crowds hit, speed and efficiency...

Summer Bar Inventory Checklist for Restaurant and Bar Managers

As temperatures rise and customer demand shifts, bar and restaurant operators need to adapt their in...

High-Demand Summer Beer Styles Checklist for Bars and Restaurants

Summer is peak season for beer sales, with customer preferences shifting toward lighter, more refres...

Summer Bar Supply Checklist for Rooftop Venues

As temperatures rise and crowds head outdoors, rooftop bars become prime destinations. To ensure smo...

April 2025: New Beer, Wine and Spirit Releases

Spring is in full swing! April’s new releases from Beverage Media Group are packed with flavor, inno...

Bar, Restaurant and Retail Marketing Calendar 2025

Our newly updated calendar of popular holidays, seasons, and other events that will impact beverage ...

Georgia: An Essential Guide to the World’s Oldest Winemaking Country

This ancient winemaking country is also one of the world’s most exciting, crafting a wide array of w...

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