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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Exploring The Best Craft Rums for National Mojito Day

Although we’re still unsure who or what governing body decides national [enter any wine, spirits, be...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report from Q1 of 2022, Tito's was the top-selling spirit sold through the...

LGBTQ+ Inclusivity in the Bev Alcohol Scene

While still a minority within the bev-alc scene, the LGBTQ+ community in the industry is definitely ...

Independence Day Hit List: 5 Cocktails To Serve This Fourth of July

Independence Day marks the adoption of the Declaration of Independence, signed by the nation’s found...

5 Bar & Restaurant Promotion Ideas for the Fourth of July

Independence Day—the Fourth of July—is without a doubt America’s big summer holiday. And that goes d...

8 LGBTQ+ Bars in Chicago You Can’t Miss This Pride

With Pride month in full swing, everyone in the colorful city of Chicago is in search of the latest ...

The Top 5 Canned Spritz for Early Summer Sippin’

Memorial Day weekend marks the unofficial start to summer. As the days get longer and hotter we coll...

The Top 10 Ready-to-Drink Brands Fueling the Bar Scene this Summer

Every time the summer weather starts peeking out of the clouds, people start getting the itch. What ...

10 Emerging North American Regions Producing Incredibly Tasty Wines

Our collective love affair with wine goes back millennia, spanning countless eras and past civilizat...

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

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