The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

Top 5 Most Popular Wines According to Sommeliers

Whether a bar owner is trying to put together a list of wines for their bar’s grand opening or refre...

Write for The Craft | Guest Post Guidelines

Guest Posting Guidelines Do you have an original idea or story you’d like to pitch to us? If so, we ...

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers hav...

Bar Profitability: How to Price Beer, Wine & Spirits to Increase Sales

Bar menu pricing can be a rather tricky and fickle process. You want to set prices that won't drive ...

Why I Joined Provi: Driving Growth with Provi's B2B eCommerce Marketplace for the Alcohol Industry

I spent the last five years as VP, Sales Enablement and Distributor Development with Constellation B...

Constellation Brands Vice President joins Provi as Head of Strategic Partnerships

Former Constellation Brands Vice President, Andrew Levy, joins Provi as Head of Strategic Partnershi...

Bar & Restaurant Best Practices: Improving & Maintaining Cleanliness

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a ba...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

Craft Beer News: January's Latest Releases

New year, new beer. (How many times have you read that already?) But seriously, for beer drinkers ev...

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