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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.


Checking In: The State of Craft Beer Nationwide

April 7 is National Beer Day and to celebrate, we looked nationwide to gain insights into the state ...

Better Beer for a Better Neighborhood: The Value of Craft & Microbreweries

Craft breweries make great beer. For many people, that’s as far as it goes. Most consumers do not co...

Allied Beverage Group and Provi Announce New Collaboration

New collaboration will increase marketplace access for on- and off-premise beverage alcohol retail c...

Putting Authenticity in a Can: A Chat with Talkhouse Encore Founder Ruby Honerkamp

How do you bottle authenticity? Or rather—how do you can it? That's the question Ruby Honerkamp aske...

People Want Their Drinks “To-Go”— Cities Nationwide Are Hearing Their Call

Great pleasure comes from a tipple of whisky or glass of wine. We enjoy it while connecting with fri...

Breakthru Beverage Group and Provi Announce Partnership Extension

New three-year agreement reflects companies’ foundational commitment to digital transformation 

How to Set Pars for Bar Inventory

Maintaining a thriving bar or restaurant with a decent profit margin and happy customers involves fa...

6 Underrated Irish Whiskeys to Stock for St. Paddy's Day

Saint Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey....

11 Women-Owned Businesses & Brands in the Alcohol Industry

The alcohol industry might currently be a male-dominated one, but the cracks are slowly showing in t...

The Histories and Mysteries of Whiskey Around the Globe

Whiskey has earned its place on the global stage as one of the most iconic beverages history has to ...

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