THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.
7 min read

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly improving, you run the risk of getting left in the dust. Luckily, ‘constantly improving’ doesn’t have to ...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

How To Identify Your Bar's Customer Base And Boost Your Business

One of the hardest parts about opening a bar is figuring out who you’re selling to, and who is going to be actually drinking at your bar. Is it the 21-25, hard-partying crowd? Or is it the late-twenti...

15 min read

New Beer Releases: January 1st - 10th

We hope everyone had a safe and happy Holiday! By the way, how are your New Years resolutions coming along? If you couldn't come up with one... we've got you covered. How about your 2020 resolution is...

25 min read

New Beer Releases: December 20th - 26th

This is our last beer release post of 2019. (Don't worry, there will be plenty more in 2020!) We've got nothing but big, bold seasonal releases in this batch. From refreshing citrus to an aged maple s...

6 min read

Dry January: The Top Five Hottest Non-Alcoholic Beers

It’s that time of year again -- Dry January. Although decidedly difficult to observe for those of you in the industry, Dry January is a UK-based public health campaign that’s recently made its way to ...

7 min read

12 Cocktail Menu Hacks to Increase Sales

Designing a drink menu is fun, there’s no doubt about that. It’s one of this writer’s favorite parts of opening a new establishment, and it’s one of the best ways for a restaurant/bar to “speak its mi...

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a time to toast to the year that once was, and also to the year that could be. It’s a time to aspire to b...

Low-Cost, High Margin: 10 Wickedly Profitable Cocktails

Note: Figures referenced in this report come from a recent BevSpot report on cocktail profitability.

19 min read

New Beer Releases: December 6th - 13th

Anyone else feel like December has already been packed with beer-related happenings? Not to mention, quite a few new releases. And we've got 'em all right here! Got a new beer coming out soon? Let us ...

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