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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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5 Awesome Autumn Cocktails for Your Bar This Season

Closets are lined with flannel and grocery stores are stocked with gourds, so it’s only natural for ...

Aluminum Beer Can Shortage - How to Prepare

One weird side effect of the COVID-19 shutdown that no one expected was the Great Aluminum Can Short...

All Hail the Pumpking! See the Top-Selling Pumpkin Beers This Season

The wind’s howling, leaves are rustling, black cats are prowling...and everyone’s buying pumpkin bee...

10 Top-Selling Bourbon Brands on Provi

Fall has officially arrived and whiskey sales are booming. Whiskey is now the largest category of li...

Instagram Strategies for Bars and Restaurants

In today’s food and beverage landscape, social media is simply no longer considered “optional.” Afte...

Everything You Need to Know About Cognac

In the wide world of fine spirits, cognac is becoming an increasingly popular option. In fact, cogna...

Cannabis and Alcohol: The Hazy Future of Weed in the Alcohol Industry

Combining alcohol with weed is basically a tradition as old as time . Now, with legalization sweepin...

Key Restaurant Management Metrics Every Restaurant Should Track

Here’s a sobering fact: around 60 percent of restaurants fail within a year of their opening date. 8...

Chalkboard Inspiration for Your Bar or Restaurant

Ah, the unassuming bar and restaurant chalkboard. No one expects it to be the source of information,...

Inventory Tips for Your Bar and Restaurant

Inventory day is notorious among restaurant workers for its tediousness and potential to cause disco...

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