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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a lit...

Mead: The World’s Oldest Drink is Popular Again

Mead is a drink that’s often associated with Norse mythology, Vikings, and medieval life. Don’t worr...

5 Ways Craft Beer can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

Upselling Techniques for Bars and Restaurants

Good upselling techniques are key to making your bar or restaurant more profitable. But did you know...

A Bar Manager's Guide to a Socially Distanced Halloween

The COVID-19 pandemic is changing the way that the service industry operates. As fall approaches and...

New Beer Releases: September 7th - 12th

Pumpkins. Flannel. Soup. That's right everybody—it's fall! Well, kind of. No doubt, the food and bev...

9 Ways to Market Seasonal Menu Changes at your Bar or Restaurant

There was a time when seasonal menu changes were a niche move that only worked for a handful of esta...

How to Build a Fall Drink Menu that Sells

Autumn is just around the corner, and like most establishments, you're probably looking to revise yo...

7 Ways to Increase Bar Profit Using Leftover Inventory

The seasons are a-changin', and that means it’s out with the old and in with the new. Each spring an...

How Hand Sanitizer Saved One Florida Distillery

If you had told Camden Ford last year that his Florida-area distillery would be churning out hand sa...

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