The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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  • by: Maggie Mahar
  • 81 min read

New Beer Releases: June 8th - 15th

New Beer Releases: June 8th - 15th

There's no better proof that the world is still spinning quite like a list chock-full of new beer re...

5 Powerful Email Tactics For Liquor Sales Reps

No matter what your relationship is like with various clients, keeping them engaged with your distri...

7 Tips to Boost Employee Loyalty at Your Restaurant

In an industry as competitive as Food and Bev, boosting employee loyalty is ongoing battle. Aside fr...

A Bar Manager's Guide to Rehiring Furloughed Employees

Chances are, you’ve had to furlough some of (if not most of) your employees during the Coronavirus o...

How Covid-19 is Impacting the Wine Industry

As the novel Coronavirus continues to run its course, the beverage industry is still feeling the imp...

New Beer Releases: May 11th - May 15th

Although Spring may look a little different this year, it's still an opportune time to enjoy an ice ...

Kitchen Confidential: Perfecting To-Go Cocktail Delivery

The idea of a cocktail to-go has always presented a bit of a head-scratching, “What if?” scenario fo...

Reopening 101: The Ultimate Bar Manager's Checklist

Restaurants in parts of the country are slowly starting to re-open, as the nation looks to turn a co...

7 Ways to Support Your Essential, On-Site Staff

In most parts of the country, restaurants are feeling the pain -- even more so than other industries...

8 Ways to Build a Killer Team Culture at Your Bar or Restaurant

Culture is an often-repeated buzzword within the working world. It’s more often heard in corporate s...

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