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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Alcohol and Beverage Control: What You Need to Know When Opening a Bar or Restaurant

Getting started with a new bar or restaurant is a wildly complicated process. And we don’t just mean...

Restaurant Job Board and Hiring Guide

Hiring professionals for the bar and restaurant industry has gotten a lot more complicated in the re...

Trending at Zero Proof: The Hype of Non-Alcoholic Wine & Spirits

Zero and low ABV beer, aka “near beer”, have been around for decades, whether through appeasing proh...

How to Conduct a Successful Employee Evaluation

Although they aren’t the most fun part of the job, employee evaluations are both important and treme...

Cases and Case Deals: How Retailers Are Saving Up to 30%

There's no real secret when it comes to the savings you can have when you buy in bulk, so why aren't...

5 Batch Cocktail Recipes to Keep Your Crowds Happy

It happens more often than you'd think: a dozen or more customers approach the bar at the same time,...

Age Verification Check Process and Wave of the Future

Age verification at bars and restaurants hasn’t always been a streamlined, or even reliable, process...

The Best Bar Drink Menus and Why You Should Copy Them

The food and beverage industry is one of the most trend-driven businesses in the world. Every year t...

Understanding Bar and Beverage Costs

As staples of the service industry, both bars and restaurants are similarly run. However the way the...

Bar Training Guide

Truly great bartenders are hard to come by. Highly trained professionals who know their stuff and co...

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