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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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  • by: The Provi Team
  • 4 min read

Food Costing 101

Food Costing 101

One major metric you will find yourself contending with day in and day out as a restauranteur is the...

The Top Beverage Trends of 2021 Heading into Fall

The first half of 2021 is packed up, and we’re just getting ready to unpack the data! We analyzed hu...

13 Must-Have Apps for Your Bar or Restaurant

There’s no getting around it: the digital age has revolutionized just about every industry and resta...

7 Bar & Restaurant Books to Level Up Your Hospitality Game

There are thousands of books you could read to learn more about food service, bar management, mixolo...

Stock Your Bar with America’s Spirit: The 6 Best Types of Bourbon

The Scottish have their scotch and the Canadians have their rye, but today we’re going to talk about...

Tip Pooling: What You Need to Know

The concept of tip pooling has sparked both applause and controversy over the past few years. And it...

How to Hire Kitchen Staff

The hospitality industry sees one of the highest rates of employee turnover of any field (hotels top...

Guest Bartenders: How and Why You Should Invite One to Your Bar

In the ever-changing food and beverage landscape, to market your business well it’s important to sta...

The Big Brew Hunt: 7 American Beer Brands to Watch

Which country has the world’s greatest beer brands? There’s the strong contender Belgium, with brand...

The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that p...

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