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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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5 Modern & Classic Agave Cocktails for Cinco de Mayo

Agave’s contribution to the cocktail canon is well-revered. As versatile as it is distinct, agave sp...

Checking In: The State of Craft Beer Nationwide

April 7 is National Beer Day and to celebrate, we looked nationwide to gain insights into the state ...

How to Organize a Restaurant Menu

Have you ever gone to a restaurant and been confused, or even felt misled, by bad menu design? Being...

Better Beer for a Better Neighborhood: The Value of Craft & Microbreweries

Craft breweries make great beer. For many people, that’s as far as it goes. Most consumers do not co...

Eco-Friendly Packaging: Pros and Cons for Your Restaurant

Many restaurants moved to use to-go and takeout containers since the pandemic. While many businesses...

Putting Authenticity in a Can: A Chat with Talkhouse Encore Founder Ruby Honerkamp

How do you bottle authenticity? Or rather—how do you can it? That's the question Ruby Honerkamp aske...

People Want Their Drinks “To-Go”— Cities Nationwide Are Hearing Their Call

Great pleasure comes from a tipple of whisky or glass of wine. We enjoy it while connecting with fri...

How to Set Pars for Bar Inventory

Maintaining a thriving bar or restaurant with a decent profit margin and happy customers involves fa...

Alcohol and Cannabis: What’s Coming?

The legalization of recreational cannabis is changing the hospitality industry as we know it. We’re ...

11 Women-Owned Businesses & Brands in the Alcohol Industry

The alcohol industry might currently be a male-dominated one, but the cracks are slowly showing in t...

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