THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Mocktails: The Next Big Thing in Booze is Zero-Proof

  • by: Ryan Philemon
  • On: 1, Mar 2019
23 min read
5 min read

Mocktails: The Next Big Thing in Booze is Zero-Proof

First and foremost, we’re going to ditch that word. They’re no longer ‘mocktails’. Instead, top-level bartenders are opting for ‘zero-proof’ or ‘soft’ cocktails. Perhaps the new nomenclature is intend...

4 min read

The Top 5 Most Popular Chicago Breweries of 2018

It's no secret that Chicagoans have an affinity for booze. The city's population of craft beer lovers fuel the local economy and is the reason for Chicago's new title as the nation's craft beer capita...

5 min read

New Beer Releases February 2019

The polar vortex chill persists, and so too does beer consumption. While our hibernations continue, take comfort in knowing that it won’t be for long (…point fingers at the groundhog if that’s wrong)....

8 min read

New Beer Releases: January 14 - January 27 2019

9 min read

New Beer Releases: January 1 - January 13 2019

3 min read

Craft Beer Chicago: The State of the Nation's Craft Beer Capital

Provi Releases Chicago's 2018 Craft Beer Market Report As large corporate owned craft brands become the norm amongst general consumers, discovering market trends relevant to locally owned independent ...

5 min read

Whiskey Business: The Top 4 Craft Whiskeys You Need on Your Bar Shelf

Not too long ago, whiskey had an image problem: one that was exclusive to middle-aged dads and smoke-filled rooms. The mixology renaissance coupled with millennials love affair with everything craft, ...

3 min read

On-Premise Alcohol Sales Trends in Colorado: October 2018

Every month, Provi collects data from every order sent to analyze sales trends across the beer, wine, and spirit categories in the on-premise. This month's on-premise alcohol trend report was created ...

3 min read

On-Premise Alcohol Sales Trends in Chicago: October 2018

Every month, Provi collects data from every order sent to analyze sales trends across the beer, wine, and spirit categories in the on-premise. This month's on-premise alcohol trend report was created ...

2 min read

Colorado Alcohol Sales Trends in the On-Premise: September 2018

 After a rough few months, Colorado's total beer share in the on-premise grew for the first time in September since June 2018. Within beer, the craft sector has seen it's fourth month of continual gro...

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