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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Best Bottles of Wine to Pair with Your Valentine's Day Menu

Valentine's Day can be a stressful time of year—worrying about how to treat your special someone (or...

What are the Differences Between B2B & B2C Ecommerce?

We can’t talk about the recent behavior shifts of the alcohol industry at large without mentioning t...

Restaurant Accounting 101

We all rolled our eyes at our middle school math teachers when they said we’d “need to know this stu...

Beer & Wine vs. Liquor License FAQ

Laws surrounding the buying and selling of alcohol in this country have a long, tumultuous, and even...

Restaurant Owner FAQ

Owning and operating your own restaurant is a labor of love. Having a passion for food and bringing ...

How to Buy Liquor Wholesale

Liquor gets expensive, fast.

The Rise of Alcohol Dispenser Machines

We love watching our favorite bartenders skillfully pour a tall glass of whatever-it-is-we-ordered a...

How to Hire an Inventory Manager

Many new business owners believe they need to do everything themselves. They are their own accountan...

Bar License Process

There’s a lot of paperwork that goes into running a bar or restaurant. As a regulated substance, alc...

Bar Etiquette for Staff

Atmosphere creates half of the appeal for most bars and restaurants. It doesn’t matter how many drau...

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