THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

3 Simple Ways to Build a Profitable Beverage Program

The restaurant business isn’t easy. Building a profitable beverage program can be especially tricky, given the resources (or lack thereof) that many of us are given. Whether it’s a lack of time, money...

5 min read

How Arthur Guinness Brought His Irish Beer To The World

The story of Guinness is one of bold beginnings and brave commitments, to say the very least. In the early 1700s, a generation before the Guinness family was selling beer, they were already brewing it...

21 min read

New Beer Releases March 1st to March 17th 2019

The clocks have sprung forward and warmer weather is on the horizon. We suggest you put that extra hour of daylight to good use by tapping a new keg and raising your glass to Spring. The latest menage...

5 min read

Mocktails: The Next Big Thing in Booze is Zero-Proof

First and foremost, we’re going to ditch that word. They’re no longer ‘mocktails’. Instead, top-level bartenders are opting for ‘zero-proof’ or ‘soft’ cocktails. Perhaps the new nomenclature is intend...

4 min read

The Top 5 Most Popular Chicago Breweries of 2018

It's no secret that Chicagoans have an affinity for booze. The city's population of craft beer lovers fuel the local economy and is the reason for Chicago's new title as the nation's craft beer capita...

5 min read

New Beer Releases February 2019

The polar vortex chill persists, and so too does beer consumption. While our hibernations continue, take comfort in knowing that it won’t be for long (…point fingers at the groundhog if that’s wrong)....

8 min read

New Beer Releases: January 14 - January 27 2019

9 min read

New Beer Releases: January 1 - January 13 2019

3 min read

Craft Beer Chicago: The State of the Nation's Craft Beer Capital

Provi Releases Chicago's 2018 Craft Beer Market Report As large corporate owned craft brands become the norm amongst general consumers, discovering market trends relevant to locally owned independent ...

5 min read

Whiskey Business: The Top 4 Craft Whiskeys You Need on Your Bar Shelf

Not too long ago, whiskey had an image problem: one that was exclusive to middle-aged dads and smoke-filled rooms. The mixology renaissance coupled with millennials love affair with everything craft, ...

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