The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopp...

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasona...

Outdoor Dining: Prepping your Bar or Restaurant Patio for Winter

The fall and winter seasons can wreak havoc on your bar or restaurant’s patio if you’re not prepared...

5 Simple Tips to Boost Your eCommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guest...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images...

4 Quick & Easy Ways To Increase Sales with Digital Sell Sheets

More than likely you’re familiar with the concept of sell sheets. Perhaps they’ve been given to you ...

How Liquor and Beer Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to...

New Beer Releases: September 28th - October 15th

We've officially entered hop harvest season—that magical time of year when freshly picked hops are b...

5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a lit...

Mead: The World’s Oldest Drink is Popular Again

Mead is a drink that’s often associated with Norse mythology, Vikings, and medieval life. Don’t worr...

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