THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

5 Creative Email Tactics for Beverage Sales Reps

  • by: Maggie Mahar
  • On: 1, Jun 2020
20 min read
5 min read

5 Creative Email Tactics for Beverage Sales Reps

No matter what your relationship is like with various clients, keeping them engaged with your distributor portfolio is essential to your success as a Sales Rep now and in the future. But you probably ...

7 Tips to Boost Employee Loyalty at Your Restaurant

In an industry as competitive as Food and Bev, boosting employee loyalty is ongoing battle. Aside from the number on their paycheck, it’s important that the staff feels that their time spent at work i...

A Bar Manager's Guide to Rehiring Furloughed Employees

Chances are, you’ve had to furlough some of (if not most of) your employees during the Coronavirus outbreak. And although furloughing isn’t easy for either the employer or the employee in question, th...

5 min read

How Covid-19 is Impacting the Wine Industry

As the novel Coronavirus continues to run its course, the beverage industry is still feeling the impact on all parts of the supply chain. And that’s not just beer and spirits -- the global wine market...

19 min read

New Beer Releases: May 11th - May 15th

Although Spring may look a little different this year, it's still an opportune time to enjoy an ice cold brewskie. If you happen to find yourself in need of some beer guidance during these uncertain t...

Kitchen Confidential: Perfecting To-Go Cocktail Delivery

The idea of a cocktail to-go has always presented a bit of a head-scratching, “What if?” scenario for bars and restaurants. But as the novel Coronavirus outbreak runs its course, the age of the to-go ...

Reopening 101: The Ultimate Bar Manager's Checklist

Restaurants in parts of the country are slowly starting to re-open, as the nation looks to turn a corner on the Coronavirus outbreak. While we all hope for smooth sailing during these re-openings, wel...

7 Ways to Support Your Essential, On-Site Staff

In most parts of the country, restaurants are feeling the pain -- even more so than other industries. Many American workers fall into the category of desk workers, and can more-or-less perform their f...

8 Ways to Build a Killer Team Culture at Your Bar or Restaurant

Culture is an often-repeated buzzword within the working world. It’s more often heard in corporate structures than restaurants, so it can be easy for us restaurant folk to forget the concept entirely....

What the CARES Act Means for Your Restaurant

On March 27, the US Government signed into action the Coronavirus Aid, Relief, and Economic Security (CARES) Act. At $2.2 trillion, the CARES Act is the single largest economic relief package in US hi...

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