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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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People Want Their Drinks “To-Go”— Cities Nationwide Are Hearing Their Call

Great pleasure comes from a tipple of whisky or glass of wine. We enjoy it while connecting with fri...

How to Set Pars for Bar Inventory

Maintaining a thriving bar or restaurant with a decent profit margin and happy customers involves fa...

Alcohol and Cannabis: What’s Coming?

The legalization of recreational cannabis is changing the hospitality industry as we know it. We’re ...

6 Underrated Irish Whiskeys to Stock for St. Paddy's Day

Saint Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey....

11 Women-Owned Businesses & Brands in the Alcohol Industry

The alcohol industry might currently be a male-dominated one, but the cracks are slowly showing in t...

The Histories of Whiskey Around the World

Whiskey has earned its place on the global stage as one of the most iconic beverages history has to ...

Draft Beer Systems: A Complete Guide

Draft systems give you the best experience when it comes to beer. There’s nothing like seeing beer f...

Must Have Bar Equipment

There’s this psychological concept that claims that the more you know about a topic, the less confid...

Beer by the Numbers

Beer has come a long way since it was first observed as early as 4000 BC. It’s one of the oldest alc...

Restaurant Design Tips to Attract More Customers

As a restaurant owner, it’s easy to forget about the basics sometimes when you’re trying to find new...

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