THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

5 Ways Craft Beer can Help Boost Your Restaurant Sales

  • by: Maggie Mahar
  • On: 21, Sep 2020
22 min read
5 min read

5 Ways Craft Beer can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Yet, while sales and production have been declining for the past decade, the number of brewery jobs ha...

Restaurant Upselling Techniques That Actually Work

Good upselling practices are key to making your bar or restaurant more profitable. But did you know that the right tactics can also boost your customer’s experience and help build loyalty among your c...

A Bar Manager's Guide to a Socially Distanced Halloween

The COVID-19 pandemic is changing the way that the service industry operates. As fall approaches and more people focus on the holidays ahead, it’s time to start planning for a social-distanced Hallowe...

16 min read

New Beer Releases: September 7th - 12th

Pumpkins. Flannel. Soup. That's right everybody—it's fall! Well, kind of. No doubt, the food and bev space has entered the the autumnal season. It's that special time of year where menus across the co...

6 min read

9 Ways to Market Seasonal Changes at your Bar or Restaurant

As the weather cools down, it’s time to start shelving the summer spritzers. While mojitos and Arnold Palmers are absolutely delicious, it’s crucially important for your restaurant to change with the ...

6 min read

How to Build a Fall Drink Menu that Sells

Autumn is just around the corner, and like most establishments, you're probably looking to revise your beverage program. This year, bars and restaurants are having to get extra creative to lure in the...

5 min read

7 Ways to Make a Profit Using Leftover Bar Inventory

The seasons are a-changin', and that means it’s out with the old and in with the new. Each summer, restaurants and bars successfully roll out warm-weather menus. And this year you've probably revamped...

6 min read

How Hand Sanitizer Saved One Florida Distillery

If you had told Camden Ford last year that his Florida-area distillery would be churning out hand sanitizer, he would probably look at you like you had one too many shots of his whiskey. But if you ta...

6 min read

How Innovative Tech is Fueling the Craft Beer Industry

For an industry as old as beer brewing, the beer world’s ability to keep up with the times is almost second-to-none. While it’s easy to romanticize the old-world methods of brewing beer, the industry ...

18 min read

New Beer Releases: August 1st - 15th

Guess who decided to show up to the party this week? Oktoberfest beers. Hard to believe it's THAT time of year again. I, for one, was quite surprised to see halloween candy lining the shelves of my lo...

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