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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Write for The Craft | Guest Post Guidelines

Guest Posting Guidelines Do you have an original idea or story you’d like to pitch to us? If so, we ...

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers hav...

The Ultimate Liquor Pricing Guide for Bar Managers

If you're wondering "how to price liquor?", then you've come to the right place. Liquor pricing can ...

Why I Joined Provi: Driving Growth with Provi's B2B eCommerce Marketplace for the Alcohol Industry

I spent the last five years as VP, Sales Enablement and Distributor Development with Constellation B...

Constellation Brands Vice President joins Provi as Head of Strategic Partnerships

Former Constellation Brands Vice President, Andrew Levy, joins Provi as Head of Strategic Partnershi...

How to Maintain Cleanliness in a Restaurant

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a ba...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

Craft Beer News: January's Latest Releases

New year, new beer. (How many times have you read that already?) But seriously, for beer drinkers ev...

6 Hacks to Increase Revenue During Restaurant Slow Seasons

Bars and restaurants are suffering from slow sales in every market. Compounding this problem is the ...

10 Tips on Creating a Healthy Bar Menu

Whether you are trying to capture sales from people focusing on their New Year’s resolutions or simp...

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