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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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  • by: Brent Gladney
  • 4 min read

How to Be a Better Bar Manager

How to Be a Better Bar Manager

If you’ve ever served during the after-work happy hour rush, then you know bartending is more of an ...

5 Emerging Wine Regions for Your Beverage Program

You already know the usual suspects of the South of France, Argentina, Italy, Spain, Portugal, Austr...

Provi Announces Partnership with Empire Merchants and Manhattan Beer to Launch Online Ordering for Alcohol Retailers in New York

Provi (www.provi.com), the fastest-growing B2B eCommerce marketplace for the beverage alcohol indust...

Provi Goes All-In on Beverage Data with the Hiring of Former Brown-Forman Analytics Executive

Dan Robbins to lead the organization's commercial insights platform and data products CHICAGO, June ...

The Top 20 Ready to Drink Brands Fueling the Bar Scene

After spending over twelve months indoors, your customers are back with a vengeance. They are ready ...

The History of How Gay Bars Became the Battleground for LGBTQ+ Rights

Today, people tend to equate gay bars as being places to party especially hard. They’re fun spots if...

The Argument For and Against the Free Pour

To free pour or not to free pour: that is the question.

How To Clean Draft Beer Lines & Why It's Essential to Your Bottom Line

Beer is considered sacred by many, and has undoubtedly played a role in human civilization since anc...

Customer-Driving Social Media Marketing Tips for Bars & Restaurants

For budding (or even seasoned) restaurateurs, knowing how to leverage social media, or where to star...

How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

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