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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Become the Headliner Bar During Music Festival Season

Summertime sadness subsides once music festival season hits your city. Whether it’s a larger show li...

5 Spirits to Help You Diversify Your Liquor Collection

Variety is the spice of life, and if your establishment is filled with the same old whiskey and vodk...

Stock Your Bar with America’s Spirit: The 9 Best Types of Bourbon

The Scottish have their scotch and the Canadians have their rye, but today we’re going to talk about...

Why You Should Keep Up with (and Carry) New Booze Brands

To say the Food and Bev world moves quickly would be a huge understatement. Every month there’s a ho...

The Top 9 Rosés Produced Outside of France

Unless you’ve been living under a rock, you’ve likely heard the phrase “rosé all day.” Perhaps you’v...

Exploring The Best Craft Rums for National Mojito Day

Although we’re still unsure who or what governing body decides national [enter any wine, spirits, be...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report from Q1 of 2022, Tito's was the top-selling spirit sold through the...

LGBTQ+ Inclusivity in the Bev Alcohol Scene

While still a minority within the bev-alc scene, the LGBTQ+ community in the industry is definitely ...

Independence Day Hit List: 5 Cocktails To Serve This Fourth of July

Independence Day marks the adoption of the Declaration of Independence, signed by the nation’s found...

5 Bar & Restaurant Promotion Ideas for the Fourth of July

Independence Day—the Fourth of July—is without a doubt America’s big summer holiday. And that goes d...

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