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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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What’s New in Whiskey: Trends and Innovations Driving the Category Forward

A few weeks into the fall season, consumer preferences for spirits shift. Popular summer categories ...

Gen Z & Millennial Workers Are Changing The Beverage Industry — What Is it They Demand?

Nearly four years since the onset of the pandemic, trade workers in the beverage industry have seen ...

3 Powerful Takeaways from Provi & SevenFifty Daily’s 2023 Beverage Industry Career & Salary Survey Report

What’s it like to work in today’s beverage alcohol industry? Nearly four years since the onset of th...

What’s New in Vodka: Unveiling the Latest Trends Revolutionizing the Category

Vodka has been the number-one-selling spirit in America since the 1970s, but recent headlines would ...

The State of Rosé in 2023: Emerging Trends and Market Insights

Rosé has unequivocally become the wine of summer, but it wasn’t always that way. Over the last centu...

The History and Rise of the Aperol Spritz

What is it about summer and its sweltering heat that has us longing to bake beachside in Italy or pe...

The Top 10 Ready-to-Drink Brands Fueling the Bev-Alc Scene

Every time that warmer weather starts to rear its head, people start getting the itch. What itch? Th...

Have We Reached Peak RTD? An Inside Look at the Latest Data

Ready-to-drink or most often referred to as RTD is an emerging category that’s risen from a niche in...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

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